Toyota Motor Sales U.S.A. and Saatchi & Saatchi LA just revealed their new marketing campaign for the Prius c. And it hones in and targets first-time car buyers. With the title “The Game of Life with Prius c”, the campaign was created to demonstrate key vehicle attributes in "a fun and approachable way that aims […] [Read More]

Just over a year ago, chaos reined in Japan as suppliers took on flood waters and OEMs scrambled to cover their supply chains. A nuclear facility stood in possible meltdown mode, and more than 15,000 individuals were declared dead or missing. With the massive earthquake and tsunami crippling a corner of the country on March […] [Read More]

Carfax announced the five winners late last week of its Carfax Chalenge, a trivia contest which tested dealers’ knowledge of the company and the auto industry. The challenge was held during this year’s National Automobile Dealers Association & American Truck Dealers Convention and Expo. The overall winner and recipient of the $2,012 prize is Jamie […] [Read More]

In the latest aftermath of tornadoes wielding a destructive path through the Southeastern and Midwestern U.S., the auto industry is yet again chipping in for the relief effort. Late last week — mere days before the one-year anniversary of Japanese tsunami, which had an overwhelming and historic impact on the global car business — Toyota […] [Read More]

The National Automobile Dealers Association and American Truck Dealers revealed a new report that questions a recent conclusion from the Environmental Protection Agency. The organization’s report delved into the EPA’s cost analysis of emissions control requirements for model year 2004–2010 commercial trucks. [Read More]

Mazda Canada unveiled its 2012 Dealer of Distinction awards earlier this week, where dealers across five regions were spotlighted for operational excellence. Evaluations for each of Mazda Canada dealerships are done through examining quantifiable data throughout every aspect of a dealership, including sales, parts, service, administration, facilities and customer satisfaction. [Read More]

Though average used-vehicle profitability among Canada’s franchised dealers has ticked modestly downward in recent months, this is not necessarily cause for concern. In fact, the fluctuation in profits on the used side has been rather stable compared to new-vehicle profitability, according to J.D. Power and Associates. [Read More]

Car sales have rebounded quite strongly from the downturn in years past, and apparently, ample opportunities for the American auto business remain. Scarborough Research discovered through a recent study that 7 percent of U.S. households are looking to buy a new vehicle in the next year, which would mean 8 million households entering the market. [Read More]

The Iranian nuclear program crisis is leading to surging fuel prices, but it’s going to take a lot more than $4-per-gallon gas for the used-vehicle market to see much of an impact, according to the NADA Used Car Guide. The run-up in fuel costs will likely tap out at this $4 average in May, according […] [Read More]

The first session of 2012 in the free Auto Remarketing Training Series is set to include used-vehicle experts from AutoTrader.com, vAuto and Carfax. Dealers and store managers can join the instructional event that includes question-and-answer sessions beginning at 2 p.m. ET on March 20.  “The challenges in today’s used car marketplace are complex, and they […] [Read More]