Jaguar revealed Monday it is launching a new global brand direction and marketing campaign, which aims to introduce the British brand to consumers in a “new, modern context.”  Jaguar revealed Monday it is launching a new global brand direction and marketing campaign, which aims to introduce the British brand to consumers in a “new, modern […] [Read More]

Revealed recently, DARCARS Automotive Group has been presented with the Certified Female Friendly Customer of the Year Award for 2011, which celebrates a business that has provided an exceptional environment for female car shoppers.  Tammy Darvish, vice president of DARCARS Automotive, was presented with the award by Paula Lombard, president of WEXCO Industries/AutoTex Pink, and […] [Read More]

Late last week, Dataium released its latest Auto Shopper Intensity index  — a measure of online car-shopping activity designed to project sales 30 to 45 days in advance — and found the brand leading the pack was Nissan, which was joined in joined in the top five ASI rankings by two of its Japanese peers. […] [Read More]

The national gas price average had climbed to nearly $3.65 a gallon late last week, and it is believed that a few more coins at the pump may have a significant impact on used-vehicle prices. AAA’s Daily Fuel Gage Report released early Friday morning had the national average for regular gasoline at $3.647. According to […] [Read More]

With conditions ripe, February has appeared fairly rosy for the new-vehicle market and sales are likely to notch a strong improvement – albeit a single-digit increas — over the year-ago period, according to industry analysts. That said, it’s not quite clear yet how the rest of the 2012 — or the coming years, for that […] [Read More]

Claiming it is the first Big 3 brand to do so, Jeep announced Thursday that its Facebook fan count has reached 2 million. Eclipsing this summit, Jeep contends it has roughly a 700,000-fan lead on the nearest Big 3 competitor. “On behalf of the entire Jeep brand team, I would like to extend a personal […] [Read More]

The agenda for the 2012 Auto Remarketing Canada conference presented by CarProof is now officially live on the event’s website, organizers announced today. In addition to rolling out the offiicial agenda, the conference shared some more details about one of the speakers set for this year’s lineup, Paul Potratz. Explaining what he will cover, officials […] [Read More]

Habitat for Humanity Detroit has gotten the ball rolling on a $25 million city revitalization project thanks in large part to the generosity of a Big 3 chief executive. Donating a $1 million personal gift to the “Leaders to ReBuild Detroit” initiative was the top boss of General Motors, Dan Akerson. The aim of the three-year […] [Read More]

Nissan North America revealed Monday it has chosen a new marketing director to “enhance” its brand power, among other responsibilities. Tapped for the position is Vinay Shahani, whose full title will be director of marketing communications and media for Nissan North America. The change is effective April 1. In his new role, the company noted […] [Read More]

Bishop Fleet Optimization — a company specializing in GPS vehicle audits to help companies right-size their fleets — has hired former SmartAuction and FLD executive Grace Appleton to be the company’s vice president of business development for North America. Appleton has worked in the auto business for more than 20 years, including positions where she […] [Read More]