Women are asking dealers some tough questions when hitting the lots and showrooms to shop for a new vehicle, according to LeaserTrader.com. The site even contends females are more thorough than males when in the market for a new car. To back up their points, LeaseTrader analyzed customer transactions during 2011 when out-of-state lease transfers […] [Read More]

With the Latino population in the U.S. continuing to climb and increase its influence on the auto market , General Motors has brought in an outside advertising and communications agency to help the automaker bolster its connection to this important and growing community. On Monday, GM named The Vox Collective its U.S. Hispanic publication relation […] [Read More]

On Friday afternoon — mere hours after the company sent an email out to its dealers about an upcoming interactive trivia competition — the amount of “likes” on the Carfax for Dealers Facebook page had already jumped 200 percent, said Carfax public relations manager Chris Basso to Auto Remarketing. The company is kicking off the “Carfax […] [Read More]

When a shopper avoids a model because of quality or reliability concerns, it may not always stem from tangible proof or some specific experience.  "Pre-conceived notions” can often be heavy influencers when shoppers form a certain perception about a brand’s quality/reliability,  according to J.D. Power and Associates. As such, the firm urged automakers who have […] [Read More]

The Auto Remarketing Canada conference — which has recent opened early registration — announced more speakers this week, revealing that Foss National remarketing manager Claudio De Angelis and Brian Murphy of J.D. Power and Associates have joined the already stellar lineup. [Read More]

Close to $528,000 was raised earlier this month for five Montreal-area hospital foundations during the Montreal International Auto Show Charity Preview evening. The Montreal Automobile Dealers Corp. Foundation and the Palais des congrès de Montréal presented the event, which generated funds for Fondation du CHUM, Montréal Sacré-Coeur Hospital Foundation, The McGill University Health Centre Foundation, […] [Read More]

With many drivers not maintaining their vehicles as much as they perhaps should, the Canadian auto aftermarket is missing out on close to $12 billion in maintenance service opportunities, according to the Automotive Industries Association of Canada. As such, the group says its recent report can help businesses take advantage of this untapped potential. [Read More]

Auto Remarketing’s LinkedIn community has not only kicked off 2012 with a new membership milestone, it has added a subgroup for readers of its Auto Remarketing Canada publication. As for the landmark membership tally, Auto Remarketing now has more than 2,000 members in its LinkedIn group. What’s more, since its recent launch, the Auto Remarketing […] [Read More]

For dealers, service visits serve as a way to interact and check in with current customers — a convenient way to foster customer loyalty. And Women-drivers.com has just released a list that shows which dealers are succeeding in providing superior service after purchase, according to female customers’ ratings. Topping the list of highest ranked servicing […] [Read More]

When it comes to consumer perception, the top of the leaderboard for car brands has remained stable, but with the “perennial leaders” seeing significant swoons, other brands are closing the gap, according to Consumer Reports. The publication released the results of its 2012 Car-Brand Perception Survey on Tuesday and revealed that Toyota was tops yet […] [Read More]