Analysis
J.D. Power: December Leasing Breaks Beyond 20% Penetration
Friday, Jan. 21, 2011, 07:00 AM
Auto Remarketing Editor Joe Overby
Several factors helped lift December’s leasing penetration level by more than 26 percent on a year-over-year basis, according to an analyst with J.D. Power and Associates. In fact, Auto Remarketing learned that December’s lease penetration level came in at 21 percent. [Read More]
Google Sheds Light on Search Trends Coming Out of Motor City Show
Thursday, Jan. 20, 2011, 07:00 AM
Michelle Morris
After years of challenges, the news out of Detroit has automobile industry experts hopeful for a strong 2011. The 2011 North American International Auto Show in Detroit kicked off and as the world’s attention is on the Motor City, we thought it was time to take a closer look at what consumers are most interested […] [Read More]
Social-Media Campaign Asks Americans to Spell Out Transportation Needs
Thursday, Jan. 20, 2011, 06:55 AM
Auto Remarketing Staff
The American Association of State Highway and Transportation Officials is hoping a new social-media campaign rolled out Wednesday will help lawmakers realize what general public wants to see in the new transportation bill. Citizens are being asked to visit the AASHTO’s Facebook and YouTube pages and voice their transportation concerns and priorities. This is to […] [Read More]
Edmunds.com Tallies Up 2010 Luxury Sales Leaders
Wednesday, Jan. 19, 2011, 03:36 PM
Auto Remarketing Staff
Edmunds.com sifted through 2010 sales data to see which brand sold the most luxury units. Turns out, the brand that topped the charts for the eighth consecutive year was Lexus. But site officials discovered European competitors BMW and Mercedes-Benz closed the gap by enough last year that both brands could be poised to make a […] [Read More]
Where Is Toyota One Year Later?
Wednesday, Jan. 19, 2011, 07:00 AM
Auto Group Editor Jennifer Reed
While 2010 was a tough year for Toyota, according to Kelley Blue Book, it could have been worse. Or at the very least, the recall troubles could have come at an even more inopportune time. Why? Well, according to the company’s analysis revealed in its special report “Toyota: One Year Later,” while the automaker’s annual sales […] [Read More]
GM Names New VP of U.S. Marketing, More
Wednesday, Jan. 19, 2011, 06:59 AM
Auto Remarketing Staff
On Tuesday, General Motors announced several leadership changes in its U.S. marketing operations that will become effective Feb. 1. As part of the moves, Chris Perry has been appointed vice president of U.S. marketing, replacing Joel Ewanick. Perry will report to Ewanick, who was named global chief marketing officer on Dec. 17. Perry, 50, […] [Read More]
What Are the Most Ideal Car-Shopping Days This Month?
Wednesday, Jan. 19, 2011, 06:56 AM
Auto Remarketing Staff
The tail-end of the month could be a boon for auto dealers should consumers respond to what TrueCar.com has called the most ideal days to make a vehicle purchase in January. TrueCar projects that Jan. 31 will have the month’s strongest discounts off MSRP, with possible price reductions at 8.03 percent. Mere inches behind is […] [Read More]
CNW: Used Sales Off to Quick Start in 2011
Tuesday, Jan. 18, 2011, 07:00 AM
Auto Remarketing Editor Joe Overby
The used-vehicle market in January has been more robust year-over-year across the board, and overall used sales in the U.S. are expected to improve more than 3 percent from the first month of 2010, according to CNW Research. Specifically, the market is projected to move more than 1.95 million used vehicles during the month, up […] [Read More]
Deloitte: Generation Y Is Key for Auto Recovery
Monday, Jan. 17, 2011, 09:00 AM
Auto Remarketing Staff
They exhibit more enthusiasm toward car shopping than their Generation X and baby boomer counterparts and show great loyalty to automotive brands. However, they often show apprehension about visiting dealers, and if treated poorly by a salesperson, Generation Y shoppers are also quick to turn away. And more importantly, a year from now, they will likely […] [Read More]
KBB Culls Out Trends in Residual Values
Friday, Jan. 14, 2011, 06:58 AM
Auto Remarketing Editor Joe Overby
Despite a slowdown in values during the final six months of 2010, full-year used-vehicle prices fell less than 3 percent and finished the year with a relatively steady month, according to Kelley Blue Book. Not only that, but retained value comparisons for full-year 2010 showed improvement yet again, the company said in the latest Blue Book […] [Read More]