Analysis
Which Brands Generate Most Consideration from Shoppers?
Wednesday, Aug. 11, 2010, 02:00 AM
Auto Remarketing
IRVINE, Calif. — Which brand edged out Nissan to join the list of top-five most considered brands? According to Kbb.com, the answer is Hyundai. Hyundai pushed Nissan out of the top five as it climbed into this quintet for the first time, garnering 13 percent consideration and ranking fifth. Meanwhile, Ford is still top of the game […] [Read More]
AutoRemarketing.com’s Top Weekly Stories
Friday, Aug. 6, 2010, 01:56 AM
Auto Remarketing
CARY, N.C. — With more than half of 2010 gone, readers of AutoRemarketing.com wanted to know what industry trends and analysis Manheim's Tom Webb revealed in his mid-year report. Also drawing plenty of reader interest this past week was an announcement about the National Automobile Dealers Association convention keynote speakers. The top five stories from AutoRemarketing.com this week […] [Read More]
July Incentives Accelerated as Automakers Worked to Clear Out Room for New Models
Wednesday, Aug. 4, 2010, 11:56 AM
Auto Remarketing
SANTA MONICA, Calif. — In the midst of automakers ramping up their efforts to clear out old-model-year new vehicles a month earlier than usual, incentive spending climbed in July, according to Edmunds.com. The site also indicated that incentive spending helped to bring about a significant increase in sales, as well. Specifically, the industry spent an average of $2,753 per […] [Read More]
Consumer Reports Names Best Rides for Several Types of Drivers
Wednesday, Aug. 4, 2010, 01:57 AM
Auto Remarketing
YONKERS, N.Y. — Consumer Reports recently compiled four lists regarding what it finds to be the best vehicles for teen drivers, senior citizens, tall drivers and small drivers, respectively. Interestingly enough, the only vehicle that made all four lists was the Honda Accord. "Honda has built its brand around the core pillars of clean, safe, fun […] [Read More]
Suzuki Looks to Drive Momentum with Online Video, Gaming Contests
Tuesday, Aug. 3, 2010, 01:56 AM
Auto Remarketing
BREA, Calif. — In a trend that is becoming extremely popular among automakers, American Suzuki Motor Corp. is launching a reward points and sweepstakes program to be run through its website, Facebook, Twitter and YouTube pages. The Suzuki AllPoints program — where almost 250 prizes will be handed out — consists primarily of the "Live Large" video contest […] [Read More]
Toyota Launches Facebook Contest to Honor Prius Anniversary
Tuesday, Aug. 3, 2010, 01:55 AM
Auto Remarketing
TORRANCE, Calif. — As the Toyota Prius celebrates its 10-year anniversary, the automaker is asking Prius fans to join in the fun via Facebook. In essence, the automaker is looking for the most passionate Prius fan in the U.S. to host its official 10 Years of Toyota Prius Anniversary Celebration in the winner's hometown. Toyota is […] [Read More]
BMW Strikes Six-Year Olympic Partnership
Monday, Aug. 2, 2010, 03:54 AM
Auto Remarketing
WOODCLIFF LAKE, N.J. — BMW Group has agreed to a six-year deal where it will be an official partner of the United States Olympic Committee and the National Governing Bodies of four different sports. Under the partnership, the company will serve as the "Official Mobility Partner" of the U.S. as well as USA Bobsled & Skeleton, […] [Read More]
This Week’s Top Stories on AutoRemarketing.com
Friday, Jul. 30, 2010, 01:57 AM
Auto Remarketing
CARY, N.C. — The story generating the most buzz on AutoRemarketing.com this week delved into a topic becoming more and more pressing in the industry: the increasing influence that women have in the auto market. The No. 1 story on our site shared analysis from Women-Drivers.com on which automakers' dealers stand out for their treatment of female shoppers. The […] [Read More]
TrueCar: July New-Car Sales Bode Well for 2010
Wednesday, Jul. 28, 2010, 01:58 AM
Auto Remarketing
SANTA MONICA, Calif. — It appears July will end up having the industry's strongest seasonally adjusted annualized rate for new-vehicle sales in almost a year, according to one TrueCar.com analyst. And with this being achieved in a time of automakers holding back on incentives, these gains speak volumes about consumer demand, he said. Such a spark in demand could […] [Read More]
CNW: Floor Traffic Dearth Quite Concerning
Tuesday, Jul. 27, 2010, 01:58 AM
Auto Remarketing Editor Joe Overby
BANDON, Ore. — In his recent analysis of the market, what CNW Research company president Art Spinella pointed to as the most troubling phenomenon for the new-vehicle market's health is the lack of floor traffic at dealerships. Overall, Spinella said it is likely there will be 1.03 million new vehicles sold this month, meaning there isn't a […] [Read More]