WASHINGTON, D.C. — Continuing with the grassroots-style marketing of its Fiesta model, Ford is looking for the "most unique and stylish individuals" to appear in an upcoming TV advertisement for the vehicle. The automaker is holding the "Inspired by Color" casting call event this week at Howard University in Washington, giving everyday folks the shot at […] [Read More]

CARY, N.C. — Topping the charts as the leading story this past week at AutoRemarketing.com was news about OPENLANE not only naming a new top executive but also highlighting its recent strong sales performance. Readers also wanted to know what NADA Used Car Guide and CNW Research had to say about the future used-vehicle market. The […] [Read More]

NEW YORK — Edmunds.com recently unveiled its first-ever Marketing Breakthrough Award at the New York International Auto Show and honored Ford, praising the automaker for its skillful marketing that backed up strong new products and helped to significantly bolster the brand's image. "Ford's image has improved by leaps and bounds in the past year because the company […] [Read More]

SANTA MONICA, Calif. — Edmunds.com totaled up incentives spent by automakers in March and found the aggressive offerings from Toyota pushed Japanese manufacturers into unprecedented territory. "Incentives helped lift sales to its highest level since Cash for Clunkers," explained Jessica Caldwell, director of industry analysis for Edmunds.com. "And this month will be the highest ever for […] [Read More]

CARY, N.C. — Whether or not they were dealers for that automaker, readers went to AutoRemarketing.com this past week to learn more about Chrysler's decision to begin reinstating some franchise operations. Also drawing plenty of attention last week was news about a new online program enhancement rolled out by Manheim. The top five stories from AutoRemarketing.com last […] [Read More]

CHICAGO and BANDON, Ore. — The Cars.com Consumer Search Index demonstrated again that aggressive incentives given by Toyota in March paid off for the automaker. Meanwhile, CNW Research evaluated how much other manufacturers would have to give in order to capture the same incentive effect Toyota has enjoyed recently. Cars.com officials indicated that all but one […] [Read More]

NEW YORK — On Thursday morning, the World Car of the Year awards were unveiled at the New York International Auto Show, and highlighting the awards program was Volkswagen, which earned top honors for the second straight year. VW's Polo model was named 2010 World Car of the Year, while the 2010 World Green Car was given […] [Read More]

NEW YORK — Kia picked up yet another award for one of its 2010 vehicles, the Soul. This time the automaker received the nod during the Nielsen Automotive Advertising Awards for Automotive Ad of the Year. Officials explained that the Nielsen Automotive Advertising Awards are based on results from Nielsen IAG's National Ad Effectiveness Study. The […] [Read More]

WASHINGTON — On Tuesday, U.S. Transportation Secretary Ray LaHood announced that the National Academy of Sciences and NASA will both delve into the issue of unintended acceleration to see if they can find the root of the cause. The total expected cost of the studies? LaHood anticipates it will be $3 million. The National Academy of […] [Read More]

SOUTHFIELD, Mich. — In a recent 15-month period examined by R.L. Polk & Co. analysts found that there were significantly more vehicles scrapped than added to the roads.  The Cash for Clunkers program — which occurred during the period of Polk's study — accounted for "thousands" of the scrapped units, officials said.    More specifically, Polk found during its analysis of […] [Read More]