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Analysis
Jumpstart Automotive Group Names New CEO
Tuesday, Mar. 30, 2010, 01:54 AM
Auto Remarketing
NEW YORK — Jumpstart Automotive Group, which produces industry publications such as Car and Driver and Road & Track has a new chief executive officer. Being tapped for the CEO role by parent company Hachette Filipacchi Media U.S. is Nicholas Matarazzo, an executive who is returning to the company. During his first stint with the organization, […] [Read More]
Cars.com Says Toyotas Show Dwindling Consumer Interest
Monday, Mar. 29, 2010, 03:57 AM
Auto Remarketing
CHICAGO — Cars.com officials cited ongoing negative publicity surrounding Toyota recalls as the primary reason the automaker's units are dropping in popularity on the Web site. In fact, the site found that the Toyota Camry — which once owned its largest share of consumer contacts to dealers among midsize sedans during the height of Cash for Clunkers — […] [Read More]
Blue Ribbon Panel Examines Potential Impact of NUMMI Shutdown
Monday, Mar. 29, 2010, 03:56 AM
Auto Remarketing
SAN FRANCISCO — State Treasurer Bill Lockyer brought together a panel of fellow California leaders last week in San Francisco for a public hearing to investigate the potential impact of Toyota's plans to shut down its New United Motor Manufacturing Inc. vehicle plant in Freemont, Calif. The panel collected information and heard testimony from a variety […] [Read More]
CNW: Key Market Demographic Shows Surge in Shopping Interest
Friday, Mar. 26, 2010, 02:00 AM
Auto Remarketing Editor Joe Overby
BANDON, Ore. — The success of the auto sales recovery may hinge on the re-emergence of one pivotal group of vehicle shoppers that went into a "recession hibernation" during 2009, according to CNW Research. Who holds the keys to a market rebound? Why it's women, of course, according to CNW. So it's good news for the industry […] [Read More]
KBB Announces 2010 Brand Image Awards
Friday, Mar. 26, 2010, 01:59 AM
Auto Remarketing
IRVINE, Calif. — On Thursday, Kelley Blue Book rolled out its 2010 Brand Image Awards, which honor the brands that consumers perceive to be the best when it comes to certain qualities or attributes — such as comfort, performance, family-friendliness and prestige, just to name few categories. The awards, which are in their third year, honor automakers […] [Read More]
Top Stories of the Week at AutoRemarketing.com
Friday, Mar. 26, 2010, 01:57 AM
Auto Remarketing
CARY, N.C. — Bringing in thousands of readers to AutoRemarketing.com this past week were details about the J.D. Power and Associates 2010 U.S. Vehicle Dependability Study. An analysis by AAA about what vehicles are best for commuters also drew strong interest. The top five stories from AutoRemarketing.com this week are: 1. Which Auto Brands Are Most […] [Read More]
Edmunds: Heavy March Incentives, Lease Deals Spur Auto Sales
Thursday, Mar. 25, 2010, 01:57 AM
Auto Remarketing
SANTA MONICA, Calif. — March auto sales will likely be lifted by the significant lease and low-interest finance offers that automakers have rolled out in droves, according to Edmunds.com. In fact, March is projected to have heavier incentive spending that either of the first two months of the year, officials noted. "Many of the major automakers […] [Read More]
Ram Truck Brand Unveils Broad Marketing Campaign
Thursday, Mar. 25, 2010, 01:56 AM
Auto Remarketing
AUBURN HILLS, Mich. — In an effort to help dealers cultivate an image separate from the Dodge Brand, Ram Truck is launching its new marketing and advertising campaign on a variety of platforms. The goal is to capture more market share for its 2010 Ram Heavy Duty. Brand executives believe this strategy can connect the Ram […] [Read More]
AAA Names Top Commuter Vehicles
Wednesday, Mar. 24, 2010, 12:00 PM
Auto Remarketing
ORLANDO, Fla. — As drivers spend more and more time going to and from work each day, AAA unveiled a list Wednesday of what it considers to be the top vehicle picks for commuters. Basically, AAA Auto Buying experts — who conducted test drives and evaluations of hundreds of vehicles for the AAA Auto Maker vehicle research Web […] [Read More]
Edmunds.com: Baby Boomer Tastes in Transition
Wednesday, Mar. 24, 2010, 11:59 AM
Auto Remarketing
SANTA MONICA, Calif. — The old adage that retirees want a large luxury vehicle to enjoy their golden years might be fading, according to an analysis from Edmunds.com. The site recently found that baby boomers nowadays are more interested in practical vehicles that often obtain better gas mileage. For example, Edmunds.com noted that baby boomers who […] [Read More]