What’s in a name? Alison Anziska, Edmunds’ senior vice president of marketing, answers that question in an episode of the Auto Remarketing Podcast about a new advertising campaign featuring athletes bearing a similar name to the company. The car-shopping platform recently announced the launch of a new sports-themed advertising campaign called “Name of the Game,” […] [Read More]

John Howard, who is director of product management with Experian Automotive, returned for another visit on the Auto Remarketing Podcast. This episode focused on Experian’s latest look at automotive market movements, how much riper that aftermarket “sweet spot” is now and loyalty trends with hybrid and electric vehicles. Listen to the conversation in the window […] [Read More]

Perhaps dealers are making headway when explaining the complex safety systems of new and late-model vehicles during delivery. But new research from J.D. Power and the Insurance Institute for Highway Safety (IIHS) showed that getting consumers completely comfortable with these features still has plenty of room for improvement. First, here’s the positive movements highlighted by […] [Read More]

The last couple of years, automotive dealers were making record profits from car sales. Fast forward and we now find ourselves in a market with significantly increased inventories. Compared to a year ago, according to Cox Automotive, inventory is up by approximately 914,000 vehicles, which correlates to an increase in day supply from 57 to […] [Read More]

There is little disagreement that for the electric vehicle market to grow in the U.S., there is a need for more EV charging infrastructure. But that might not be as straightforward as it sounds, according to a report from law firm Troutman Pepper’s energy and environmental practice. The report, “Charging Ahead: Legal, Regulatory and Operational […] [Read More]

The Federal Emergency Management Agency (FEMA) is leading the disaster response in Alabama, Florida, Georgia, South Carolina, North Carolina and Tennessee after the devasting flooding and storm surge created by Hurricane Helene last week. Meanwhile, Todd Caputo, president of Todd Caputo Consulting, sees a multifront storm potentially impacting the used-car industry, too, and not just […] [Read More]

Doug Campbell, then the senior vice president and head of fleet services for the Americas at Avis Budget Group, got a call at 4:30 a.m. one autumn day in 2021. It was Avis president and CEO Joe Ferraro on the line. “Hertz just did a deal on a hundred thousand Teslas. You missed the boat, and it might cost you your job. What did you not see?” Campbell recalled being asked. [Read More]

It might not be an earthquake, but the landscape of electric vehicles is beginning to shift. That shift, according to Experian’s Automotive Consumer Trends Report: Q2 2024, is slowly moving the EV market away from the dominance of luxury models. The report found the market share of non-luxury EVs rose to 26.6% in the second […] [Read More]

As we inch closer to the end of 2024, auto dealers are seeing several shifts and developments that will shape their vehicle inventory levels and marketing strategies through the remainder of the year. With inventory levels rising and more car buyers opting for hybrid vehicles over EVs, many dealerships are still struggling to turn vehicle […] [Read More]

It is no surprise; American shoppers are spending more time and money than ever before online. This surge in e-commerce has created a new breed of customer and economy, dubbed the Engagement Economy. There has been a dramatic rise in online shopping in the last four years. Many consumers are making online purchases every single […] [Read More]