It's a seller's market. According to an analysis from assisted commerce car buying app CoPilot, the pandemic has driven new- and used-car inventories to historic lows. “As a consequence, buyers face limited selection and little leverage in price negotiations in most categories. If a buyer balks on price, sellers know they can find another buyer,” […] [Read More]

Lauren Donalson of PureCars joined the Auto Remarketing Podcast in late January ahead of Super Bowl Sunday to discuss how advertising was set to look different for automotive. In addition to setting a different tone, look for a used-car player to make its grand entrance on the ad stage. Note that the episode was recorded Jan. […] [Read More]

NOTE: Story has been updated to clarify that Ford's Super Bowl ads are regional.  In one key aspect, Sunday’s Super Bowl will appear the same as it has for much of the past two decades. It will involve Tom Brady, who will have appeared in 10 of the last 20 Super Bowls. But in several other […] [Read More]

Automotive search engine iSeeCars.com says that in looking at vehicle inventory in 2021, it has found that 9.5% less new-car inventory is available from the current model year compared to the same time last year. Karl Brauer, executive analyst for the site, said a possible reason for that is that automakers had to delay releases […] [Read More]

Jamie Oldershaw said providing a customer experience that meets shifting shopper expectations — especially in today’s stay-at-home economy — is extremely important to a dealership’s success. “And we saw overwhelmingly positive consumer reviews on our platform over the past year as dealers transformed into digital-first car sellers,” said Oldershaw, who is general manager of DealerRater, […] [Read More]

Like many of my fellow cinema fans out there, I’ve been swept away reading the memoir of one of our national treasures: Matthew McConaughey. I read about 90% of “Greenlights” this past weekend and I’m saving this last stretch to finish it right on time for a Zoom book club with my siblings (Yes, we’re THAT […] [Read More]

The used-vehicle market appears off to a good start in 2021, with January sales expected to beat both year-ago and December figures. TrueCar estimates in a forecast released Tuesday that there will be 3.2 million used-car sales this month. That would beat January 2020 by 1% and December by 10%. In a related analysis, Cox […] [Read More]

Consumer visits to your dealership website to shop used-vehicle inventory or to book a service appointment online probably came through the internet pipeline attached to your customer’s home. The latest data from Comscore reinforced that possibility, especially during the COVID-19 pandemic. As millions of Americans sheltered in place, shifted to working from home as well […] [Read More]

Automakers are trimming car models from their new-vehicle lineups, and this has led to fewer and fewer affordable alternatives in a market where transaction prices reached record levels last month. That, says Edmunds, “will create a barrier to entry for many consumers and force them into the used-car market.” Perhaps to the tune of close […] [Read More]

Karl Brauer describes Toyota Prius owners as eco-minded consumers who want to hold on to their vehicles as long as they can. Owners of Priuses who have kept their vehicles on the road for at least 15 years are early adopters of hybrid vehicle technology, said Brauer, who is executive analyst for iSeeCars.com. “Priuses also […] [Read More]