Retail
Edmunds’ sports-themed ad campaign features a familiar name
Wednesday, Sep. 18, 2024, 12:22 PM
Auto Remarketing Staff
Football season is in full swing, and Edmunds is all in. The car-shopping platform announced the launch of a new sports-themed advertising campaign called “Name of the Game”, featuring professional athletes — and an accountant — named Edmunds in ads the company said are designed to “make its name even more memorable among car shoppers.” […] [Read More]
Northwood University to host CAMS Industry Summit on Oct. 3
Tuesday, Sep. 17, 2024, 01:18 PM
Auto Remarketing Staff
Northwood University announced a one-day automotive summit featuring automotive industry leaders and experts coming up Oct. 3 on its campus in Midland, Mich. The CAMS Industry Summit, hosted by Northwood’s Center for Automotive and Mobility Studies, will cover topics facing the automotive industry today, including retail trends, dealer relations, F&I, compliance and regulations, and the […] [Read More]
Dealer news: Montreal-based group adds Calif. store; acquisitions in Mo., Ga.
Tuesday, Sep. 17, 2024, 09:34 AM
Auto Remarketing Staff
One of Canada’s top luxury and exotic car dealership groups has extended its foothold in the U.S. Montreal-based Holand Automotive Group has acquired Ferrari of Rancho Mirage in Rancho Mirage, Calif., its second location in California and fourth in the U.S., adding to Lamborghini and Lotus dealerships in Florida. The group said in a news […] [Read More]
Carvana offers NASCAR fans a chance to design Jimmie Johnson’s car
Monday, Sep. 16, 2024, 03:07 PM
Auto Remarketing Staff
Carvana wants you to put your mark on a NASCAR champion’s ride. The online used-car retailer is teaming with Legacy Motor Club to give fans the chance to design the paint scheme for seven-time NASCAR Cup Series champion Jimmie Johnson’s No. 84 Toyota in the upcoming NASCAR Xfinity Series Championship. In a news release, the […] [Read More]
CarGurus adds HR veteran Hanson as new chief people officer
Monday, Sep. 16, 2024, 12:28 PM
Auto Remarketing Staff
CarGurus has appointed Jennifer Hanson as its new chief people officer, effective Sept. 30, citing her 20-plus years of experience in human resources, employee benefits and law. In a news release, the company said Hanson will lead its People and Talent team in advancing organizational strategies, talent development and engagement to drive business performance. “CarGurus’ […] [Read More]
Carvana’s sweepstakes offers pickleball fans a chance to win one of 2 cars
Friday, Sep. 13, 2024, 01:15 PM
Auto Remarketing Staff
Carvana has teamed up with the Professional Pickleball Association for the Road to the Finals sweepstakes, a contest that gives PPA fans a chance to win one of two vehicles provided by the online used-car retailer and a trip to the CIBC PPA Finals, coming up Dec. 4-9 in San Clemente, Calif. The sweepstakes will […] [Read More]
PODCAST: More insight for dealerships to leverage online leads
Thursday, Sep. 12, 2024, 11:05 AM
Auto Remarketing Staff
Eric Fifield might not officially be a coach, but the chief revenue officer of EFG Companies offered a bit of pep talk for dealerships stemming from research that showed major missteps when handling online consumer vehicle inquiries. Fifield reviewed the project findings and how dealerships can learn from these discoveries during this episode of the […] [Read More]
Dealer news: Alabama dealership’s Day of Caring; HGreg Houston takes off
Wednesday, Sep. 11, 2024, 03:09 PM
Auto Remarketing Staff
An Alabama dealership took a day this week to show it cares. On Tuesday, Howard Bentley Buick GMC in Albertville, Ala., joined with United Way of Marshall County in its Day of Caring for the fifth consecutive year. The communitywide initiative connects volunteers and resources with local agencies and schools needing support. Howard Bentley Buick […] [Read More]
PODCAST: Experian analysis of car-buying habits of different generations
Tuesday, Sep. 10, 2024, 04:49 PM
Auto Remarketing Staff
Kirsten Von Busch, who is director of product marketing at Experian Automotive, made another appearance on the Auto Remarketing Podcast. This time, Von Busch elaborated about a special report Experian Automotive compiled about vehicle buying habits by generation. Von Busch, who also is part of the speaker faculty on deck for Used Car Week, explained […] [Read More]
Car Wars’ latest study examines lack of urgency in dealership communications
Tuesday, Sep. 10, 2024, 02:28 PM
Auto Remarketing Staff
Similar to a project recently orchestrated by EFG Companies, Car Wars released an industry report on Monday covering insights fueled by artificial intelligence involving dealerships’ interactions with potential customers. Using Car Wars’ AI-fueled Mystery Shop solution, the company’s data analysts conducted research on thousands of dealership calls to examine communication and phone skill trends across […] [Read More]