Retail
Chrysler Opts for Further Investment in Kokomo Transmission Plant
Wednesday, Dec. 15, 2010, 06:55 AM
Auto Remarketing Staff
Triggered by a strategy change for transmission manufacturing, Chrysler confirmed Tuesday that it’s looking to pour another $85 million into its facilities in Kokomo, Ind. The company plans to modify the Kokomo Transmission Plant (KTP) for a variety of powertrain improvements. Chrysler explained that it notified city officials of the potential new investment during Monday’s […] [Read More]
Hyundai Passes 500,000 U.S. Sales for the First Time
Tuesday, Dec. 14, 2010, 06:55 AM
Auto Remarketing Staff
For the first time in company history, Hyundai Motor America announced it will surpass 500,000 vehicles sold in the U.S this year. In fact, the automaker eclipsed the milestone late last week and now expects to sell more than 530,000 vehicles this year. Hyundai’s previous high for U.S. sales was 467,009 units in 2007. Officials shared […] [Read More]
Sonic Revamps Company Website
Monday, Dec. 13, 2010, 08:59 AM
Auto Remarketing Staff
In an effort to generate more traffic to numerous dealership departments, Sonic Automotive rolled out a revamped version of its website last week. A total of 10 new features are aimed at helping all of Sonic’s dealerships as well as highlight the company’s culture, values and career opportunities. According to the company, Sonic’s new website now includes: […] [Read More]
Kia Says It’s Launching Largest Media Campaign in Automaker’s History
Monday, Dec. 13, 2010, 08:57 AM
Auto Remarketing Staff
An upcoming trip to the theater might include a pitch for the 2011 Kia Optima thanks to a new campaign the automaker launched late last week. Kia Motors America announced that as step one of its "largest vehicle launch effort in company history," it is rolling out a made-for-cinema 60-second spot that began running at movie theaters […] [Read More]
Chevrolet to Give Aveo a New Name for North American Market
Monday, Dec. 13, 2010, 08:56 AM
Auto Remarketing Staff
The Chevrolet Aveo will soon have a new name in North America. Throughout the U.S., Canada and Mexico, the small car will be known as the Sonic. Elsewhere across the world, the Aveo name will remain. The company said it will begin building the Sonic in 2011. [Read More]
Toyota-Sponsored Program to Give Out More Than $1M for Environmental Sustainability
Monday, Dec. 13, 2010, 08:54 AM
Auto Remarketing Staff
More than $1 million will be distributed throughout the country to a wide variety of local efforts designed to help the environment as part of an initiative Toyota started with Audubon. The latter company, as some may know, runs nature centers, chapters, scientific, education and advocacy programs in communities. Toyota and Audubon teamed up two years ago to […] [Read More]
DesRosiers: Canadian New-Vehicle Market Not as Strong as It Appears
Friday, Dec. 10, 2010, 03:40 PM
Auto Remarketing Editor Joe Overby
Though an initial glance at the Canadian new-vehicle market may suggest that November was quite robust, this strength is a bit deceptive, according to analyst Dennis DesRosiers, who said “there are some concerns” to be found when taking a closer look at the month’s sales. [Read More]
Dealers, CarMark Director to be Featured in POADA’s Final Webinar of the Year
Friday, Dec. 10, 2010, 06:59 AM
Auto Remarketing Staff
The Pre-Owned Automobile Dealers Alliance is offering dealership management another free opportunity to learn more about the CarMark Certified Pre-Owned program before 2010 concludes. A pair of dealership executives who have already seen what the CarMark program can do, along with CarMark’s national director and a representative from one of the POADA’s partners, are scheduled to participate […] [Read More]
Ford Hopes $600 Million Plant Investment Can Make It More Nimble
Friday, Dec. 10, 2010, 06:55 AM
Auto Remarketing Staff
Ford is refurbishing one of its plants in hopes the additional capacity and infrastructure will enhance its capability to produce fuel-efficient units and respond to quick-changing dealer and consumer demand. The automaker said Thursday it’s taking $600 million to transform its Louisville Assembly Plant into a modern, flexible facility for manufacturing the next-generation Escape for the […] [Read More]
Chevrolet Reveals Sponsorship Deal with Army-Navy Game
Friday, Dec. 10, 2010, 06:54 AM
Auto Remarketing Staff
Chevrolet will continue its efforts to give back to America servicemen and servicewomen this weekend when it begins a three-year deal to be a sponsor of college football’s annual Army-Navy Game presented by USAA. The auto brand —which will be the “Official Vehicle” of the game — is also giving the Freedom Team of Wounded […] [Read More]