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CarData-Velocity partnership acquires Tristar to move into Southern California
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Cars.com recognizes success in consumer reviews with Dealer of the Year Awards
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Retail
Lexus Challenges Chassis Strength in Latest Ad Campaign
Wednesday, Jan. 19, 2011, 03:41 PM
Auto Remarketing Staff
Exactly how strong is the chassis of a Lexus LS? To answer the question, brand officials created an elaborate scenario to be the root of a new advertising campaign that debuted this week. Lexus set the scene for what viewers will be seeing in this spot. “A lone crane slowly lifts the front end of […] [Read More]
Ford Invests $400M in Missouri Plant & Will Bring New Vehicle to Factory
Wednesday, Jan. 19, 2011, 06:58 AM
Auto Remarketing Staff
In some good news for the manufacturing sector of a Midwestern state, Ford said Tuesday it will be pumping $400 million into mass enhancements for its Kansas City Assembly Plant and will bring a new vehicle to be produced at the Missouri factory. The new vehicle will come in for production once Ford had transferred […] [Read More]
Chevy Reports 2010 U.S. Market Share Climbed 0.7 Points
Wednesday, Jan. 19, 2011, 06:55 AM
Auto Remarketing Staff
Chevrolet attributed a 16-percent increase in 2010 sales to the better fuel efficiency of its lineup. The brand revealed it sold 1,565,632 vehicles, and gained 0.7 points of market share last year, showing gains across its full line of cars, trucks and crossovers. Chevrolet crossover sales climbed 34 percent in 2010, compared to […] [Read More]
NADA University Offers More Free Online Courses from Partners
Wednesday, Jan. 19, 2011, 06:54 AM
Auto Remarketing Staff
NADA University announced it has added a slew of courses that are free for National Automobile Dealers Association members and are designed to help foster improvement throughout all avenues of a dealership’s business. The online courses are taught by NADA University Partner trainers and delve into such areas as sales, service and F&I. [Read More]
Fiat Mirafiori Workers Vote in Favor of Factory Referendum
Tuesday, Jan. 18, 2011, 06:58 AM
Auto Remarketing Staff
Workers at Fiat’s Mirafiori plant in Italy gave their collective green light to an agreement with the automaker in a referendum last week. With workers voting to accept the terms — albeit narrowly, according to reports — it appears the facility will be used to build Jeep and Alfa Romeo vehicles to be distributed throughout the […] [Read More]
GM Touts Chevy Volt’s Winter Driving Capabilities, Expands Previous Truck Recall
Tuesday, Jan. 18, 2011, 06:56 AM
Auto Remarketing Staff
Winter’s cold still might grip most of the country, but General Motors reassured dealers and owners that the first Chevrolet Volts “came fully winterized.” Turns out, the first retail customers who took delivery of those extended-range electric vehicles reside in New Jersey. The transactions also occurred just as the season’s first major blast of winter […] [Read More]
Mercedes-Benz USA Creates Twitter-Inspired Race for First Super Bowl Ad Campaign
Tuesday, Jan. 18, 2011, 06:55 AM
Auto Remarketing Staff
Since Mercedes-Benz USA decided to advertise during next month’s Super Bowl — embarking on a campaign in connection with the big game for the first time — the automaker is doing more than just rolling out a 30-second TV spot. The company explained its Super Bowl initiative harnesses Twitter activity to power four competing race […] [Read More]
NIADA’s Certified Master Dealer Course Receives Update
Monday, Jan. 17, 2011, 08:57 AM
Auto Remarketing Staff
In light of the growing changes within the industry, the National Independent Automobile Dealers Association’s Certified Master Dealer course has been updated. NIADA and Joe Lescota, Northwood University’s chairman of automotive marketing, have adjusted the course so that dealers can respond to the changing landscape. [Read More]
Toyota Asks Public to Decide What to Call More than One Prius
Monday, Jan. 17, 2011, 08:54 AM
Auto Remarketing Staff
It might be easy to say there are two Toyota Corollas or Tundras in dealer inventory. But ever wonder what to call more than one Prius? The automaker wants to know, too, so it’s asking customers to participate in a campaign that challenges the public to answer this unique grammatical question about what the plural form […] [Read More]
AR Canada to Feature Dealer-Specific Sessions
Friday, Jan. 14, 2011, 04:59 PM
Auto Remarketing Staff
Based on feedback from previous events, organizers of the Auto Remarketing Canada Conference have decided to beef up the dealer-specific content at this year’s event, thus expanding the reach and relevance of this leading industry conference. ARC 2011, which will be held in Toronto April 12-14, will feature two timely and topical sessions designed […] [Read More]