Acura is hoping action sports enthusiasts will take their passion for the outdoors and blend it with Facebook for the brand’s latest campaign. Brand officials announced this week that they are launching a social marketing campaign to help promote the all-new 2011 TSX Sport Wagon. The “Compete Like a Pro” campaign, hosted on Acura’s Facebook page, aims to […] [Read More]

Exactly how strong is the chassis of a Lexus LS? To answer the question, brand officials created an elaborate scenario to be the root of a new advertising campaign that debuted this week. Lexus set the scene for what viewers will be seeing in this spot. “A lone crane slowly lifts the front end of […] [Read More]

In some good news for the manufacturing sector of a Midwestern state, Ford said Tuesday it will be pumping $400 million into mass enhancements for its Kansas City Assembly Plant and will bring a new vehicle to be produced at the Missouri factory. The new vehicle will come in for production once Ford had transferred […] [Read More]

Chevrolet attributed a 16-percent increase in 2010 sales to the better fuel efficiency of its lineup.   The brand revealed it sold 1,565,632 vehicles, and gained 0.7 points of market share last year, showing gains across its full line of cars, trucks and crossovers.     Chevrolet crossover sales climbed 34 percent in 2010, compared to […] [Read More]

NADA University announced it has added a slew of courses that are free for National Automobile Dealers Association members and are designed to help foster improvement throughout all avenues of a dealership’s business. The online courses are taught by NADA University Partner trainers and delve into such areas as sales, service and F&I. [Read More]

Workers at Fiat’s Mirafiori plant in Italy gave their collective green light to an agreement with the automaker in a referendum last week. With workers voting to accept the terms — albeit narrowly, according to reports — it appears the facility will be used to build Jeep and Alfa Romeo vehicles to be distributed throughout the […] [Read More]

Winter’s cold still might grip most of the country, but General Motors reassured dealers and owners that the first Chevrolet Volts “came fully winterized.” Turns out, the first retail customers who took delivery of those extended-range electric vehicles reside in New Jersey. The transactions also occurred just as the season’s first major blast of winter […] [Read More]

Since Mercedes-Benz USA decided to advertise during next month’s Super Bowl — embarking on a campaign in connection with the big game for the first time — the automaker is doing more than just rolling out a 30-second TV spot. The company explained its Super Bowl initiative harnesses Twitter activity to power four competing race […] [Read More]

In light of the growing changes within the industry, the National Independent Automobile Dealers Association’s Certified Master Dealer course has been updated. NIADA and Joe Lescota, Northwood University’s chairman of automotive marketing, have adjusted the course so that dealers can respond to the changing landscape. [Read More]

It might be easy to say there are two Toyota Corollas or Tundras in dealer inventory. But ever wonder what to call more than one Prius? The automaker wants to know, too, so it’s asking customers to participate in a campaign that challenges the public to answer this unique grammatical question about what the plural form […] [Read More]