Ford is betting its newest digital marketing strategy should be less distracting to consumers while simultaneously highlighting the automaker’s products and services as well as promotion of a charitable initiative The foundation of this fourth-quarter digital advertising campaign is a. partnership with Internet radio provider Pandora. The campaign will allow Pandora visitors to use the […] [Read More]

Kelley Blue Book has released a new resource dealers can utilize to get a better grasp on the models in the used marketplace that are generating the most interest, thus giving them some direction on used inventory management to help drive profits. [Read More]

TrueCar.com analysts tried to answer some inventory questions franchise dealers might be having. For example, how long has that 2010 Toyota Camry sat on the lot? Or, how quickly are 2011 Ford Escape Hybrids turning? The site leveraged the most recent data available from its monthly TrueTrends Report and found plenty of vehicles from Toyota, […] [Read More]

The National Automobile Dealers Association revealed that serving as the organization’s chairman for 2011 will be Stephen Wade, the president of Stephen Wade Auto Center. His stores are located in St. George, Utah. Wade has a slew of franchises to his name. Among them are Chevrolet, Cadillac, Chrysler, Jeep, Dodge Nissan and Mazda. He also […] [Read More]

The Edmunds.com forecast for September new-vehicle sales left it trending in mixed directions compared to the previous month and the same time last year. Site analysts expect this month’s new-vehicle sales, including fleet, to total approximately 936,900 units. That amount would represent a 27.9-percent increase from September 2009, but a 5.5-percent decrease from August of […] [Read More]

Saab Automobile has entered into a joint venture with American Axle Manufacturing to build and sell electric all-wheel drive systems, electric driveline systems and hybrid driveline systems. The automaker plans to use the electric system in its 2012 lineup. Operating out of Trollhattan, Sweden, e-AAM Driveline Systems debuts Friday. Officials said the electric all-wheel drive […] [Read More]

 After what officials called successful spring advertising efforts, the Used Car Dealers Association of Ontario is rolling out a consumer campaign for fall on Monday designed to spread the word about the benefits of shopping with its member dealers. The campaign will last five weeks and will include TV and online elements. [Read More]

AutoNation chairman and chief executive officer Mike Jackson likes what he sees coming out of Chrysler’s pipeline. Judging by his comments after a recent visit to the automaker’s headquarters, Jackson didn’t always feel that way. The head of the country’s largest cluster of franchise dealerships recently examined many of the new and soon-to-be introduced models […] [Read More]

The dealerships in Audrey Higham’s district took their lumps and recorded losses in 2007 and 2008, but that didn’t keep the district sales manager for the Chevrolet brand in Long Island, N.Y., from helping them adapt to challenging economic times. In the latest Faces of GM blog, the automaker spotlights Higham and shares how has she […] [Read More]

BMW of North America named a new manager of pre-owned sales to replace Russ Lucas, who is moving to the role of vice president of the Eastern Region. Appointed to serve as pre-owned manager is Steve Saward, who will begin his new post on Oct. 1. In this role, he will head up all pre-owned operations for […] [Read More]