Chevrolet has turned to major league’s baseball pinnacle event — the World Series — to kick off its latest ad campaign. The “Chevy Runs Deep” campaign showcases models like the Cruze and Volt, spotlights the history and potential of the brand and discusses the brand’s association with American life as well as with baseball. The […] [Read More]

Group 1 Automotive’s double-digit revenue lift during the third quarter — including substantial gains on the used-vehicle side — helped push the auto retailer’s quarterly earnings to a considerable increase. Specifically, Group 1 had adjusted net income of $19.3 million, up 14.6 percent from $16.8 million in the year-ago period. Net income for the recent […] [Read More]

AutoTrader.com chief executive officer Chip Perry believes the acquisition of Kelley Blue Book means a significant upgrade in how dealers can harness the Internet to sell vehicles. Soon after Tuesday’s acquisition announcement, Perry shared in an exclusive interview with Auto Remarketing how the online resources of AutoTrader and KBB can thrive. “Our strength is classified […] [Read More]

Thanks to gains in retail revenue — especially for used vehicles — Sonic Automotive posted an uptick in third-quarter adjusted earnings from continuing operations. Company executives reported Tuesday the earnings climbed to 27 cents per diluted share, up from 26 cents during the same quarter last year. “Our total revenues were up approximately 9 percent over […] [Read More]

Swapalease.com sees the sales performance of luxury brands becoming a new sweet spot for improved leasing activity in the coming future. The website noted eight luxury nameplates that posted anywhere from 8- to 19-percent increases in sales to date as compared to the same time last year. The growth Swapalease.com highlighted includes: —Audi: 19.1 percent. […] [Read More]

Volkswagen of America touted the half dozen new elements associated with  the completely redesigned website that the automaker launched on Monday. It’s all meant to augment the brand’s global digital business strategy to enhance the user experience in both shopping for and owning a VW. The automaker noted the redesigned site is on a globally hosted […] [Read More]

Ford hopes its Western region franchise dealers benefit from another campaign not only meant to promote the 2011 Fiesta but also undiscovered musical talent. The promotion called “Gimme the Gig” is branded as a multimedia campaign integrating experiential, social and digital interactions while building awareness around the Fiesta. Unsigned musicians throughout the U.S. are currently […] [Read More]

Sparked by what top management described as a reinvigorated focus on increasing used-vehicle sales, Penske Automotive Group posted significant gains in third-quarter income. Sharing their financial report late last week, Penske executives said third-quarter income from continuing operations attributable to common shareholders came in at $31 million or 34 cents per share. During the same […] [Read More]

Late last week, CarMax elevated one of its veteran executives to senior vice president and chief financial officer. Moving up into the role is Tom Reedy. Management explained Reedy will be responsible for CarMax’s finance organization, including accounting, treasury, financial planning and analysis, tax and risk management. The company plans to begin recruiting for the […] [Read More]

Potential buyers who also watch plenty of pro basketball on television likely will be seeing plenty of content that highlights the Kia brand. Kia Motors America and the National Basketball Association recently announced an extension and expansion of their marketing partnership through a new multiyear agreement.  Returning as the Official Automotive Partner of the NBA, […] [Read More]