How do you know your dealership website is actually working? DealerFire is ready to show you how to find out. The provider of custom automotive websites and digital marketing has published a blog post that outlines how dealerships can set up website conversion tracking using Google Analytics 4. The guide aims to help dealers understand […] [Read More]

Auto retail technology provider Team Velocity announced a new collaboration with auto logistics platform RunBuggy that seeks to make the online car-buying experience more transparent by embedding real-time shipping and delivery costs directly into the consumer payment process. The integration allows dealerships using Team Velocity’s platforms to offer vehicle delivery through RunBuggy’s transporter network, giving […] [Read More]

We need to prepare for the future of mobility in a multitude of ways to ensure it continues to evolve. That was the message conveyed by speakers at Sustain Southern California’s Driving Mobility 12 conference, held in mid-June at the University of California Irvine. That includes helping transportation startups become viable, training a workforce to support them, and making the industry more sustainable, said the speakers. “We struggle with how to ... [Read More]

The automotive ecosystem runs on liquidity. Dealers need immediate access to capital, lenders need streamlined repayment, and auctions require rapid, trusted settlement. Yet today, many transactions are still slowed by legacy banking infrastructure, adding unnecessary friction to a business that’s all about speed and margins. Enter the GENIUS Act. The Guiding and Establishing National Innovation […] [Read More]

Independent dealers using Dealer Car Search soon can have a streamlined way to post used-vehicle inventory to OfferUp, a leading local marketplace that says it’s used by one in six U.S. adults each year. Through an arrangement set to be deployed this month, Dealer Car Search has partnered with OfferUp to make it easier for […] [Read More]

Agile Auto, a company with an artificial intelligence platform built to help dealers navigate the post-COVID used-car market, recently appointed Stephen Wrighton as chief technology officer. With more than 20 years of experience in enterprise software development and IT leadership, Agile Auto said Wrighton brings a unique blend of technical expertise and strategic insight. As […] [Read More]

Clarivoy has more data for dealerships to consider when examining their advertising effectiveness. The company that specializes in multi-touch sales attribution and advanced identity resolution for automotive on Tuesday announced the launch of its exclusive new metric: Marketplace Visit Attribution (MVA). Through strategic partnerships with leading automotive marketplaces, including Autotrader, Cars.com, CarGurus, and Edmunds, and […] [Read More]