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Technology
DealerTrack Announces Purchase of ClickMotive
Tuesday, Oct. 2, 2012, 02:15 PM
Auto Remarketing Staff
DealerTrack announced today it has acquired interactive marketing solutions company ClickMotive LP. DealerTrack officials contend the newest deal will add to the expand the capabilities the company acquired with its recent purchase of eCarlist. [Read More]
Third-Party Site Expands to Eastern Pennsylvania; Focuses on Dealer/Shopper Communication
Monday, Oct. 1, 2012, 07:59 AM
Sarah Rubenoff
Two-year-old company AutoRef.com revealed today that it is launching its service to shoppers and dealers in Eastern Pennsylvania. The company noted that its site, which facilitates communication between dealers and shoppers in the market for a new ride, will be available to consumers in the Lehigh Valley, Greater Reading Area, Greater Lancaster Area and Greater […] [Read More]
Insurance Auto Auctions Launches Title Management & Tracker Tool Suite
Thursday, Sep. 27, 2012, 05:55 AM
Auto Remarketing Staff
The challenges of title procurement are being addressed via a new product offering from Insurance Auto Auctions. IAA this week announced its launch of a suite of full- and self-service, patent-pending title procurement tools, called IAA Title Management and Title Tracker. Developed in collaboration with insurance companies, IAA said its research has led to streamlined […] [Read More]
Auction Edge Names Senior VP of Strategy, Operations
Wednesday, Sep. 26, 2012, 02:09 PM
Auto Remarketing Staff
Auction Edge shared the news Wednesday with Auto Remarketing that the company has brought in a senior vice president of strategy and operations. New to the Auction Edge management team is Scott Heydon, whose background includes high-level positions at Starbucks. Heydon spent four years at McKinsey & Co. prior to his time at Starbucks, where […] [Read More]
AIADA, ADESA Partner For Free Webinar to Highlight AuctionTrac App
Tuesday, Sep. 25, 2012, 03:19 PM
Auto Remarketing Staff
The American International Automobile Dealers Association and ADESA will be partnering to offer dealers a free Webinar next month that aims to help foster understanding of the new AuctionTrac dealer app, which is available on Apple and Android devices. The Webinar is scheduled for Oct. 8 at 11 a.m. EDT. “Join us … as […] [Read More]
AutoUSA Offers Dealers Free White Paper Covering Pre-Qualified Payment Options & Marketing
Tuesday, Sep. 25, 2012, 05:55 AM
Auto Remarketing Staff
Offering its take on what is most important to consumers in the car-buying process, AutoUSA Internet Sales Solutions revealed Monday the availability of a free white paper for dealers. The report, titled, "Pre-Qualified Payment Marketing: Converting Online Car Shoppers to Customers," gives an “overview of the current payment marketing options offered by dealers to their […] [Read More]
OnlineDrive Readies ‘RemarketingMagnet’ to Drive Online Customers to Dealer Showrooms
Monday, Sep. 24, 2012, 07:55 AM
Auto Remarketing Staff
A new remarketing solution is meant to draw customers to dealer showrooms like a magnet. OnlineDrive announced its latest product late last week, called RemarketingMagnet, which the company says is designed to drive returning website visitors to a dealership’s physical showroom. Larry Bruce, OnlineDrive’s president and chief executive officer, explained: “RemarketingMagnet takes remarketing to the […] [Read More]
Hyundai Rolls Out Interactive Online Tool for Elantra Fans
Monday, Sep. 24, 2012, 07:54 AM
Auto Remarketing Staff
Hyundai is asking its customers the following question: “Is your driveway in need of a makeover?” To celebrate the new Elantra GT, coupe and sedan, the OEM has introduced an online tool that “allows customers to style and tailor their favorite Elantra model, in the comfort of their home.” [Read More]
Reynolds Reveals docuPAD Technologies Receive 2 Patents, Others Pending
Friday, Sep. 21, 2012, 05:54 AM
Auto Remarketing Staff
Reynolds and Reynolds recently announced that the U.S. Patent and Trademark Office has issued two U.S. patents relating to docuPAD, the F&I selling and document processing system for dealerships. Officials reiterated that docuPAD is a menu-driven, interactive F&I solution that can enable dealership personnel to engage consumers in the finance and insurance steps of a […] [Read More]
xChange Automotive Launches Facebook Apps to Bring Sales to Social Media
Thursday, Sep. 20, 2012, 05:56 AM
Sarah Rubenoff
Though many say the potential for using social media for sales has not been tapped into yet, social media application company xChange Automotive said it has released a product that may take a step in that direction. The company launched this week two call-to-action transaction apps for Facebook. xChange Automotive contends that these transaction-based social […] [Read More]