To better connect the dealer service department with the customer is the goal behind two new tools launched by MPi. On Monday, MPi announced the launch of its EDGE WorldClass PORTAL, an online platform that expands on the company’s Know Your Vehicle Report to automatically generate personalized Web pages for customers. Featuring an interactive three-dimensional […] [Read More]

On the heels of June wrapping up with the new-vehicle SAAR rising over 14 million, AOL Autos and Toyota said Monday they are tapping into the sales surge with the launch of a new online search tool for shoppers. The two companies contend that the new tool helps “consumers find the perfect car for their […] [Read More]

Dealer review website Women-Drivers.com announced this week its launch of a mobile platform for the site that enables women to write real-time dealer reviews directly from the showroom or service lane via smartphone. And according to Women-Driver.com, four in 10 customers are projected to own smartphones by the end of 2012, meaning that dealers can […] [Read More]

When a dealership has a vehicle that just won’t turn and has to go to auction, E-Drive Autos believes its online wholesale marketplace that allows consumers to participate can give a store manager another disposal option. E-Drive Autos highlighted its new program E-DRIVE is geared to push vehicles in front of a broader network of […] [Read More]

Edmunds.com turned its advertising efforts to consumers’ living rooms on Monday, as the site debuted a new television comerical to launch its “first ever cross-platform” ad campaign.  Viewers in Pittsburgh, Portland, Ore.,  Providence, R.I.; and Raleigh, N.C.,  could turn in to see the 30-second spot, which is part of the company’s “Ask the Car People” […] [Read More]

As the world of digital marketing continues to grow, dealers are being presented with a multitude of additional options to advertise and get their store’s name out to consumers. And with this expansion, the world of advertising and marketing firms is changing, as well. In fact, AutoTrader.com’s Jeff Perkins says ad firms all over the […] [Read More]

TrueCar confirmed to Auto Remarketing late Thursday afternoon that it has changed the three-year exclusive partnership it signed with Yahoo Autos last year. In a TrueCar/Yahoo statement, officials said TrueCar adjusted the deal between the two companies, making it a “non-exclusive, performance-based auto listings and content relationship.” [Read More]

Maybe General Motors still “likes” advertising on Facebook after all. An online report earlier this week said the domestic automaker might resume its ad campaign on the social media site after stating back in May that it would stop advertising on Facebook because the exposure has “little impact on consumers’ car purchases.” Two people familiar […] [Read More]

RedBumper this week announced an upgrade to its mobile app, with the integration of Carfax Vehicle History Reports. Subscribing dealers will now have the vehicle reports automatically added to their apps once they run a Carfax report through the RedBumper platform. The company says the tool will help dealers manage inventories and determine which cars […] [Read More]

Auto dealers know that e-commerce offers big opportunities for boosting performance and profitability, but some, arguably, aren’t quite on the road to reach that destination and are missing out on potential growth. That’s the premise behind a new NCM Associates program geared for those dealers looking to boost their Internet and e-commerce sales and savvy, with […] [Read More]