Carfax announced Thursday it has launched a new wave of television ads which focus on encouraging car shoppers and dealers to make “smarter buying and selling decisions” by utilizing its vehicle history reports. The new ads — part of the “Show Me the Carfax” campaign — star the well-known company mascot Car Fox. Created in […] [Read More]

Craigslist is a great place to post your ads as long as you follow the site’s rules and don’t get blacklisted. The site remains a top five most visited site for vehicle buyers, but how can you tell how well your ads are doing? There are some key questions you want answered to ensure that […] [Read More]

Digital marketing company IMN recently revealed it has launched a new social media management service designed to distribute custom dealer content across the Web. IMN Social Driver is a service that “extends IMN’s automotive industry intelligence and content publishing expertise beyond the digital newsletter to social networks," and is designed to  “enable dealers to take […] [Read More]

Along with revealing its 10 most comfortable new vehicles costing less than $30,000, Kelley Blue Book on Tuesday rolled out a new tool so consumers can track vehicle values like dealers can. KBB explained the new feature called Follow This Car can allow sellers to be among the first to know when the value of […] [Read More]

Based on feedback from owners, shoppers, car enthusiasts and experts, a new website is launching a comparison tool for used vehicles dating back to 2000. Total Car Score highlighted Tuesday that it provides a ranking for every car, truck, van and crossover within the model years from 2000 to 2014. Officials explained the “total car […] [Read More]

Now that sales lead provider Autobytel posted its first profitable year since 2004, the company retained the services of Capital Markets Consulting Group this week. Autobytel explained CMC Group is being asked to work in concert with the company’s existing investor relations firm, PondelWilkinson, to augment the company’s investor relations activities and Wall Street profile. […] [Read More]

Rooftop review site DealerRater revealed Monday that the preview of it new online reputation management and social monitoring platform was a “huge success," with more than 150 dealers signing up for the product. The program, 360Certified — which will be officially launched in May — was offered at the recent Digital Dealer conference. [Read More]

Road Dealer — which aims to help dealers buy and sell wholesale vehicle sales online without transaction fees — recently added two advisory board members. The executives looking to help guide Road Dealer are Ken Potter, chief revenue officer of Sure Sale, and Randy Rohrman, who started his career in the Bob Rohrman Auto Group. […] [Read More]

Revealed today, Edmunds.com has chosen a live chat solution to connect dealers to car shoppers researching their next purchase on the site. Selected by the company as its dealer chat provider is Contact At Once. Contact At Once will provide live chat functionality across Edmunds.com’s consumer-oriented web properties, officials explained. [Read More]

At Marvel’s The Avengers Hollywood premiere, the press had something more to snap a photo of then the normal celebrity couples. Thousands watched  as actor Robert Downey Jr., who plays Tony Stark in the Iron Man films, drove onto the red carpet at the El Capitan Theater in a custom Acura-created sports car. The premiere, […] [Read More]