Special offers, branded video and deeper reputation exposure are the key elements of a new product by Cars.com, according to company officials. Cars.com on Friday afternoon announced the launch of PowerDrive, a new advertising product for franchised dealerships which builds on the BaseDrive product released by the company in May. Officials said PowerDrive is based […] [Read More]

Used inventory seems to be loosening up as 2013 gets underway, and many dealers now have the time to turn their focus towards marketing their quality, used vehicles, especially in the online space. In an effort to help this process along, Dominion Dealer Solutions revealed this week a new commenting tool for vehicle inventory which […] [Read More]

Results of a partnership by Dataium and HookLogic to reactivate older sales leads were released this week, and the companies say the numbers point to success. The partnership, which kicked off in fourth quarter 2012, combines Dataium’s contextual behavior analysis and HookLogic’s targeting incentives to reach shoppers considered inactive or no longer in the market […] [Read More]

Along with analysis of what commercial produced the biggest impact, Cars.com is looking to continue to leverage its spot shown during this past Sunday’s Super Bowl. In front of an audience of 108 million viewers, Cars.com debuted the first ad of its new campaign that has been asking the question, “why drama?” The site answered […] [Read More]

vAuto’s Genius Labs revealed Wednesday that is new AutoVisor toll will be integrated with a few of the industry’s top third-party sites and leading companies. The new tool, set to debut at the upcoming NADA Convention & Expo, now integrates with AutoTrader.com, KBB.com, Carfax and DealerRater. [Read More]

Many dealers are employing live chat with potential customers via the dealership website. A new partnership between Dealer.com and Contact At Once aims to expand that reach to the third-party sites often used by car shoppers. Dealer.com on Wednesday announced its partnership with Contact At Once, to offer greater visibility to its automotive customers into […] [Read More]

From logos to video clips, dealers have new advertising resources available to them via a just-launched Carfax site. This week, Carfax announced the launch of its new website designed to assist dealers, through their advertising, in building confidence with potential car buyers by leveraging the Carfax brand. The company said more than eight out of […] [Read More]

As the average age of on-road vehicles rises, a new product could offer dealership service advisers a way to build stronger customer relationships, possibly paving the way to an upsell. Announced this week by Auto/Mate Dealership Systems is the launch of its mobile service department solution for auto dealership clients. Available currently for Windows-based tablets, […] [Read More]

With technology advancing and new programs and offerings being launched daily in the mobile and digital world, it is hard to find something you can’t do online these days. Customers can ever browse, finance and buy a car entirely online. Carvana, backed by DriveTime, has launched a completely online car retailer in Atlanta, touting what […] [Read More]

More than 600 Volkswagen dealers across the U.S. will soon employ Xtime as their cloud-based, customer relationship management and scheduling platform.  Xtime on Tuesday announced an enterprise-wide agreement with Volkswagen of America to deploy Xtime’s ServiceCRM to all 600-plus dealers in its U.S. network. Currently, more than 200 Volkswagen dealers use Xtime; Xtime reports that […] [Read More]