When it comes to making customers happy, it’s just not just about answering the phone at a call center anymore. Just as auto advertising and car research has shifted into the social media realm, so has the customer service aspect for automakers. Ford, for one, is striving to employ social media as a means to […] [Read More]

Officials with KAR Auction Services say the technology crafted by the company’s AuctionTrac subsidiary can allow wholesale sellers to be more productive and time-efficient during sales. The features in AuctionTrac’s system can help sellers to monitor their inventory and make the check-in and check-out processes run quicker, as well as locate several vehicles simultaneously. AuctionTrac […] [Read More]

With the Web becoming more of an integral part of the vehicle shopping process, FirstLook and MAX Systems founder Pat Ryan Jr. is hosting a session at next week’s 12th Digital Dealer show that can help dealers tackle online challenges and find success. His workshop — “Driving Traffic … When the Traffic is Online” — […] [Read More]

With 70 million of its vehicles in operation today, General Motors says that more than 7,000 customer interactions flow through its GM Customer Assistance Center each day. And at the center of it all is Jim Moloney, general director of customer assistance and relationship services, who has turned to social media and analytics to stay […] [Read More]

AutoTrader.com announced Wednesday that the company recently celebrated eclipsing a major milestone within its Trade-In Marketplace program. There have now been more than 3 million instant trade-in offers generated through this tool since the beginning of 2010. Trade-In Marketplace is designed to help both dealers and consumers by providing the shopper with a guaranteed offer […] [Read More]

Announced earlier this week, AutoUSA Internet Sales Solutions has launched a blog designed to focus on Internet sales and marketing personnel in dealerships. The company contends the blog, titled “The Internet Sales Perspective,” will provide dealers with best practices and tips to help Internet sales managers increase productivity and results within their departments, as well […] [Read More]

Revealed Tuesday, executives from DealerTrack are slated to speak at the upcoming 12th Digital Dealer Conference. The event, scheduled for April 3–5 in Orlando will include the company’s Peter Batten, director of digital retailing solutions, and Dennis Carey, director of inventory management solutions as session leaders. [Read More]

Though in the past, discount jewelry, half-price furniture and bargain tech gear is what comes to mind when consumers turn to eBay, AutoNation and eBay Motors have teamed up to offer a special vehicle promotion.  As part of its nationwide launch, AutoNation Direct, the online sales site for dealer group AutoNation, will be selling more than […] [Read More]

Third-party sales site Cars.com recently revealed that it has become a formally accredited Better Business Bureau company, receiving the BBB’s highest consumer protection rating. Giving the website an A+ rating, the non-profit BBB highlighted Cars.com’s length of time in business, low volume of complaints (as compared to company size), effectiveness in responding to consumer complaints […] [Read More]

What would you do if the FTC came knocking on your door? How would you handle what started out as a simple oversight from one employee and turned into a Social Media firestorm?  This is the age of quick-trigger reactions from the buying public.  If you don’t have an already-established Social presence AND a crisis […] [Read More]