What would you do if the FTC came knocking on your door? How would you handle what started out as a simple oversight from one employee and turned into a Social Media firestorm?  This is the age of quick-trigger reactions from the buying public.  If you don’t have an already-established Social presence AND a crisis […] [Read More]

To enhance its certified pre-owned offerings, Toyota Motor Sales USA this week reached an agreement with Sirius XM Radio. Buyers of either a Toyota certified model or a Scion certified unit equipped with a SiriusXM radio will receive a three-month trial subscription to satellite radio and available SiriusXM services. Officials highlighted that customers purchasing these […] [Read More]

Dealership review site DealerRater recently revealed enhancements to its reputation tool, the DealerRater Certification program — the first of many “exciting changes” this year, the company shared. First, the company has expanded its DealerRater Push product, a tool which helps dealers to build and balance consumer reviews. Now, the tool has been expanded to include […] [Read More]

Stemming from a merger with two other companies, mobile resource management solutions provider ProconGPS announced its new corporate name on Thursday. After it’s officially launched during a special ribbon-cutting event Saturday at its new technology center, the company will be known as Spireon. Officials explained the Spireon name binds the strategic merger of ProconGPS with […] [Read More]

Sonic Automotive revealed Wednesday it has tapped a new firm to serve as its app development team. The auto group partnered with Lextech Global Services in a deal that makes the mobile application strategy and development firm Sonic’s mobile business unit. Basically, this partnership with Lextech offers Sonic the necessary expertise to build and roll […] [Read More]

Kelley Blue Book announced earlier this week that its Kbb.com Android mobile application has reached a milestone: 1 million downloads. Shoppers can use the app to pull up KBB Values, which include the following: MSPR, Invoice, Fair Purchase Price, Certified Pre-Owned, Suggested Retail, Private Party and Trade-In Values. The app also features a dealer locator […] [Read More]

After a successful Phoenix launch, Mota Motors revealed Wednesday that New York and New Jersey dealers now have another option when marketing their certified pre-owned vehicles. The company is rolling out marketing program SureSale Certified to the two Northeastern states. [Read More]

During the preview for April’s New York Auto Show, the Women’s Automotive Association International will host a social media event, which is designed to highlight what the WAAI calls the “fastest growing marketing phenomena.” [Read More]

While also being awarded Gold Certification in the USA, ADP Dealer Services announced on Tuesday it received five other Cisco Certifications and Distinctions. The complete list of ADP accolades includes:  —Cisco Gold Certification in USA —Advanced Data Center Architecture Specialization in USA —Cisco Customer Satisfaction Excellence Distinction —Cisco Powered Managed Security Services —Cisco Powered Managed […] [Read More]

Subaru of America recently revealed a new driver assistant system that will debut at the New York International Auto Show on the OEMs 2013 Legacy and Outback Models. The new Eyesight system covers everything from adaptive cruise control and pre-collision braking to and vehicle lane departure warnings. “The new technology, which can also detect obstacles […] [Read More]