Dealers who already are familiar with Digital Air Strike won’t see that brand go away even after a recently completed merger with ResponseLogix. This week, officials declared that Digital Air Strike would be the official company name of the recently merged automotive digital marketing companies headquartered in Silicon Valley. Officials explained that Digital Air Strike […] [Read More]

Craigslist is the fourth most visited independent site for car buyers, according to a recent study conducted by J.D. Power. That’s more than Edmunds, Cars.com and NADAguides.com. How have they been able to get so popular? Simple: strict ad posting rules that if broken are harshly punished. If you choose to break their rules, you […] [Read More]

Dataium has rolled out a redesigned version of its VisiCogn INSITE business intelligence and data reporting tool, and this enhanced solution is now available for dealers to use. The revamped INSITE tool has been integrated into the VisiCogn Knowledge Center platform and is designed to bolster overall performance and usability for dealers, the company explained. […] [Read More]

When it comes to making customers happy, it’s just not just about answering the phone at a call center anymore. Just as auto advertising and car research has shifted into the social media realm, so has the customer service aspect for automakers. Ford, for one, is striving to employ social media as a means to […] [Read More]

Officials with KAR Auction Services say the technology crafted by the company’s AuctionTrac subsidiary can allow wholesale sellers to be more productive and time-efficient during sales. The features in AuctionTrac’s system can help sellers to monitor their inventory and make the check-in and check-out processes run quicker, as well as locate several vehicles simultaneously. AuctionTrac […] [Read More]

With the Web becoming more of an integral part of the vehicle shopping process, FirstLook and MAX Systems founder Pat Ryan Jr. is hosting a session at next week’s 12th Digital Dealer show that can help dealers tackle online challenges and find success. His workshop — “Driving Traffic … When the Traffic is Online” — […] [Read More]

With 70 million of its vehicles in operation today, General Motors says that more than 7,000 customer interactions flow through its GM Customer Assistance Center each day. And at the center of it all is Jim Moloney, general director of customer assistance and relationship services, who has turned to social media and analytics to stay […] [Read More]

AutoTrader.com announced Wednesday that the company recently celebrated eclipsing a major milestone within its Trade-In Marketplace program. There have now been more than 3 million instant trade-in offers generated through this tool since the beginning of 2010. Trade-In Marketplace is designed to help both dealers and consumers by providing the shopper with a guaranteed offer […] [Read More]

Announced earlier this week, AutoUSA Internet Sales Solutions has launched a blog designed to focus on Internet sales and marketing personnel in dealerships. The company contends the blog, titled “The Internet Sales Perspective,” will provide dealers with best practices and tips to help Internet sales managers increase productivity and results within their departments, as well […] [Read More]

Revealed Tuesday, executives from DealerTrack are slated to speak at the upcoming 12th Digital Dealer Conference. The event, scheduled for April 3–5 in Orlando will include the company’s Peter Batten, director of digital retailing solutions, and Dennis Carey, director of inventory management solutions as session leaders. [Read More]