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Technology
ADP Dealer Services Adds Trio of Approved Vendors
Friday, Mar. 9, 2012, 06:55 AM
Auto Remarketing Staff
Three companies have been added to the list of approved vendors in the ADP Third Party Access Program, and three other approved vendors are now providing enhanced products, ADP Dealer Services announced this week. More specifically, the three vendors that completed the approval process and were officially in the final three months of 2011 include: ADNT […] [Read More]
Global Automakers Roll out Fuel-Economy Focused Website
Tuesday, Mar. 6, 2012, 04:26 PM
Auto Remarketing Staff
This week, the Association of Global Automakers launched a new website highlighting its members’ efforts to meet increased fuel economy and greenhouse gas (GHG) emissions standards. The organization that represents vehicle manufacturers, original equipment suppliers and other automotive-related trade associations explained this new site is aimed at policymakers to educate them about the necessity of […] [Read More]
NADA U Now Offering Legal & Regulatory Webinars
Tuesday, Mar. 6, 2012, 03:43 PM
Auto Remarketing Staff
The education and training arm of the National Automobile Dealers Association revealed today it is now offering all of its legal and regulatory webinars at no cost to NADA and American Truck Dealer members and their staffs. This is now an added membership benefit, officials noted. Officials also noted that dealer members may offer this […] [Read More]
Autobytel Posts First Profitable Year Since 2004
Tuesday, Mar. 6, 2012, 06:59 AM
Nick Zulovich
Autobytel president and chief executive officer Jeffrey Coats didn’t exaggerate when he called 2011 a “milestone year” for the sales lead provider. Autobytel posted its first profitable year since 2004 when it finished with net income for 2011 of $416,000 or 1 cent per diluted share. To reinforce Coats’ declaration, Autobytel pointed out that in […] [Read More]
Anti-Curbstoning Site Receives New Incident Reporting Tool
Tuesday, Mar. 6, 2012, 06:54 AM
Auto Remarketing Staff
The website launched by AuctionACCESS parent company AutoTec to weed out curbstoning now has a new tool that can help people alert authorities when this illegal practice happens. Added to StopCurbstoning.com are interactive maps of the U.S. and Canada designed for users to easily report curbstoning instances. Of course, in Canada, the practice is know […] [Read More]
Kain Automotive: Simple Site Conversion Tips for a Better ROI
Monday, Mar. 5, 2012, 08:57 AM
Greg Wells
I often find dealers focus on digital marketing to drive traffic to their websites, spending a lot of money trying different things, not knowing what is and isn’t working. However, in many cases, the focus on website traffic causes dealers to miss the more important metric, and that is their site’s conversion rate. [Read More]
Toyota & Lexus Debut New Facebook Pages
Friday, Mar. 2, 2012, 06:54 AM
Auto Remarketing Staff
Both Toyota and Lexus rolled out revamped Facebook pages this week, taking advantage of the social media website’s new page timeline feature. Toyota executives hope the new page timeline feature can give consumers unique insight into automaker’s U.S. history of product and people that spans back to 1957. They also think it can provide updates […] [Read More]
AutoRemarketing.com Launches New & Improved Mobile Solution
Thursday, Mar. 1, 2012, 06:59 AM
Auto Remarketing Staff
The worlds of journalism and publishing have become increasingly digitalized, and Auto Remarketing is no stranger to these changes. And as the media leader in the remarketing and used-car business, we are accelerating our mobile efforts to meet the digital demands of our readers. With today’s launch of AR.com Mobile, dealers, remarketers and other used-car […] [Read More]
GM-Peugeot Alliance Sets 2016 Target for Shared-Platform Model
Thursday, Mar. 1, 2012, 06:55 AM
Auto Remarketing Staff
General Motors and PSA Peugeot Citroën said Wednesday the companies have come together for an alliance that creates a global purchasing joint venture and also provides for the automakers to share vehicle platforms, components and modules. GM and Peugeot plan on introducing their debut common-platform model by 2016, officials noted. The alliance also sets a […] [Read More]
Subaru Calls Car Enthusiasts to Share Stories of Their First Set of Wheels
Monday, Feb. 27, 2012, 08:54 AM
Auto Remarketing Staff
Subaru launched a campaign late last week that pulls on consumers’ nostalgia for their first vehicle, searching for stories of 16-year-olds working for their first car and happy shoppers gaining their first set of wheels. In launching its First Car Story campaign, the OEM aims to advertise the all-new 2012 Subaru Impreza. [Read More]
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