Less than a year after AutoTrader.com acquired Kelley Blue Book, the industry is beginning to see the results of how these two companies can complement each other through services.  The companies revealed Wednesday that AutoTrader has brought its Trade-In Marketplace tool to Kbb.com, a move that can give subscribing dealers significantly greater exposure to online […] [Read More]

With today’s launch of VroomGirls.com — an automotive site created by and for women — creator Tara Weingarten aims to address the needs of women in the market for a new car.  “The industry is male-driven, yet women buy the lion’s share of new cars in America,” said Weingarten, who also serves as editor in […] [Read More]

Perhaps not surprising, Auto/Mate Dealership Systems’ recent study found that social media and mobile apps are gaining popularity among dealers at a significant rate, as well as becoming an integral part of the consumer/dealer relationship. President and chief executive officer of Auto/Mate Mike Esposito offered his opinion, noting, “We are getting more requests from our dealer […] [Read More]

Saab’s parent company has been in and out of the spotlight lately, battling to keep operations going while it staves off creditors. However, one Cleveland-area dealership has set its sights on bringing some new consumer awareness to the brand and its models. In what is perhaps a bit of a novel idea, this dealership is […] [Read More]

In an industry that has evolved right along with the Internet and new Web-based marketing opportunities, dealers now have a plethora of options to take into account when deciding how best to reach a potential or current customer. With tools such as Facebook, mobile apps, QR codes and more, dealers are starting to utilize digital […] [Read More]

A North Carolina franchised dealer executive and a store solution provider left last week’s DrivingSales Executive Summit in Las Vegas as award winners. Chosen as the winner of the 2011 DrivingSales Dealer ‘Best Idea’ Award, sponsored by ADP Cobalt was Mary Catherine Curry, marketing manager of Rice Toyota Scion in Greensboro, N.C. DrivingSales founder and […] [Read More]

An online British business that purchases vehicles directly from consumers has opened up shop in the U.S. The car-buying website — www.webuyanycar.com — has set up branch locations along the East Coast in recent months, including sites in Massachusetts, New Jersey, Pennsylvania, Washington, D.C., Maryland, Virginia and Georgia. Additionally, the company has a head office […] [Read More]

With an app already available for iPhone, AutoTrader.com released a free app last week to give Android users the same personalized mobile vehicle shopping experience. Using the Android app, AutoTrader.com highlighted that shoppers can find models and dealers near them, utilize location-based features and access everything they need to find the vehicle that their hearts […] [Read More]

Online car shopping site PSCars.com revealed earlier this week a new service it claims will make personalized car shopping easier. Utilizing the idea behind hiring an auto broker, the site now pairs users looking for a new car with PSCars.com specialists. With no fee attached, the company’s specialists will regularly email potential buyers offers on […] [Read More]

Taking the results of a recent survey of 6,000 active users of AutoIMS’ inventory management system into account, the company revealed Wednesday its plans to offer mobile applications on the Android platform, set to release mid-fall, as well as increased functionality for popular mobile Web browsers. The survey revealed that Android — which will be […] [Read More]