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Technology
AutoRevo Unveils Top Leadership Change
Friday, Sep. 23, 2011, 05:56 AM
Auto Remarketing Staff
One of AutoRevo’s co-founders now is in charge after the company revealed Thursday co-founder, president and chief executive officer Chad Polk has left the company. Replacing Polk as president is Mark Hoffman, the company’s other co-founder who also was chief technology officer. Hoffman emphasized the change in management at AutoRevo — a provider of dealer […] [Read More]
Ford SYNC Expands to Include Live Operator Assistance
Thursday, Sep. 22, 2011, 05:57 AM
Auto Remarketing Staff
Ford recently revealed it is enhancing its voice-controlled connectivity system SYNC by offering a new service that allows users to connect with a live person. The feature — Operator Assist — which was previously in beta test trial phase, is now available as a standard feature of SYNC and increases the OEM’s cloud-based drive assistance […] [Read More]
DealerRater Reviews Accessible Via CarZen iPad App
Wednesday, Sep. 21, 2011, 02:11 PM
Auto Remarketing Staff
DealerRater has struck a deal with car-shopping iPad app creator CarZen that can give dealer members of the dealership review website even more exposure to car shoppers. Under the partnership, the more than 450,000 dealer reviews on DealerRater can be read using the CarZen iPad app. The app includes more than 2 million vehicle listings […] [Read More]
AuctionPipeline Gains New Board Members
Tuesday, Sep. 20, 2011, 05:58 AM
Auto Remarketing Staff
Seen as critical contributors to more growth, AuctionPipeline’s president recently revealed the two newest auction veterans who will serve on the organization’s board of directors. Coming on to the board are Dave Angelicchio, of Pittsburgh Independent Auto Auction, and Henry Stanley, of Carolina Auto Auction. They replace Jeff Brasher, of Brasher’s Reno Auto Auction, and […] [Read More]
AAX Founder Debuts New Inventory Management System
Monday, Sep. 19, 2011, 07:58 AM
Auto Remarketing Editor Joe Overby
In today’s supply-starved market, managing inventory can be a pressing — if not the most vital — concern for dealers. Dealers not only have to be able to get creative in how the find inventory, but they also have to manage it well and make educated decisions when it comes to buying, stocking and pricing. […] [Read More]
TrueCar Appoints Former Yahoo, AmEx Exec as Chief Marketing Officer
Friday, Sep. 16, 2011, 05:57 AM
Auto Remarketing Staff
TrueCar revealed Thursday that it has tapped a former Yahoo and American Express marketing executive to serve as its chief marketing officer. Appointed to the role is Todd Daum, who will head up the development, direction and oversight of TrueCar’s direct-to-consumer product marketing, e-commerce, advertising initiatives and media throughout the company’s properties. [Read More]
Edmunds Now Offering Full Set of Car Pricing, Spec Data to Web Developers
Friday, Sep. 16, 2011, 05:55 AM
Auto Remarketing Staff
Edmunds.com announced Thursday that it is now providing the online applications community its full database of vehicle specifications and pricing. By releasing this application programming interface, developers of online vehicle-shopping applications can gain full access to the tools that can help them craft and bolster their products. [Read More]
Nissan Takes Unconventional Marketing Approach, Launches Reality TV Show
Friday, Sep. 16, 2011, 05:54 AM
Auto Remarketing Staff
Nissan North America revealed Thursday that in an unconventional approach to marketing the automaker will be offering 16 Gran Turismo 5 gamers the chance to race behind a real wheel. In collaboration with Sony Computer Entertainment America LLC and Polyphony Digital Inc., the brand announced the premiere of reality television show GT Academy USA — […] [Read More]
Are Digital Magazines More Effective Ad Venue for Automakers?
Wednesday, Sep. 14, 2011, 05:57 AM
Auto Remarketing Staff
As automakers continue to search for ways to reach customers in the digital age and entice these shoppers to action, it appears they are gaining much more traction through customers clicking on advertising apps when reading magazines on their mobile devices than through traditional magazines ads, says media research firm Affinity. The company’s American Magazine […] [Read More]
J.D. Power to Host Automotive Internet Roundtable
Wednesday, Sep. 14, 2011, 05:55 AM
Auto Remarketing Staff
Dealer representatives, website executives and other technology experts are expected to turn out for the J.D. Power and Associates Automotive Internet Roundtable, an event that’s set for Oct. 12–13 at the Red Rock Resort and Spa in Las Vegas. J.D. Power, as well as officials from vehicle retailers, OEMs, agencies and automotive websites, are scheduled […] [Read More]