Thanks to the enhancement to the Lead to Show incentive solution that HookLogic announced today, dealers can now use the tool to offer incentives to shoppers visiting their websites or using their apps. “HookLogic’s new Web to Show Mobile solution coupled with our AutoHook suite of products mean we are able to influence car buyers […] [Read More]

Recently revealed, Harley-Davidson is giving its female fans from all over the world a chance to speak out about their experiences with the iconic motorcycles. With its new interactive website the Buzz Wall, women can share their stories about “why ride or why they want to learn to ride,” the company explained. [Read More]

Since Twitter sees domestic automakers utilizing the social media platform more, the company recently opened an office in the Motor City. Twitter spokesman Robert Weeks said the company will have a “handful” of employees in Detroit, according to a report from Reuters. Weeks indicated these employees’ efforts will be aimed at working with brands from […] [Read More]

It was announced late last week that personalized radio service Pandora has a couple new partnerships with OEMs. First, the company revealed at the New York International Auto Show that it has added Nissan as the latest automaker to offer in-car availability of Pandora. And the new service will be featured in the 2013 Altima […] [Read More]

Dealers who already are familiar with Digital Air Strike won’t see that brand go away even after a recently completed merger with ResponseLogix. This week, officials declared that Digital Air Strike would be the official company name of the recently merged automotive digital marketing companies headquartered in Silicon Valley. Officials explained that Digital Air Strike […] [Read More]

Craigslist is the fourth most visited independent site for car buyers, according to a recent study conducted by J.D. Power. That’s more than Edmunds, Cars.com and NADAguides.com. How have they been able to get so popular? Simple: strict ad posting rules that if broken are harshly punished. If you choose to break their rules, you […] [Read More]

Dataium has rolled out a redesigned version of its VisiCogn INSITE business intelligence and data reporting tool, and this enhanced solution is now available for dealers to use. The revamped INSITE tool has been integrated into the VisiCogn Knowledge Center platform and is designed to bolster overall performance and usability for dealers, the company explained. […] [Read More]

When it comes to making customers happy, it’s just not just about answering the phone at a call center anymore. Just as auto advertising and car research has shifted into the social media realm, so has the customer service aspect for automakers. Ford, for one, is striving to employ social media as a means to […] [Read More]

Officials with KAR Auction Services say the technology crafted by the company’s AuctionTrac subsidiary can allow wholesale sellers to be more productive and time-efficient during sales. The features in AuctionTrac’s system can help sellers to monitor their inventory and make the check-in and check-out processes run quicker, as well as locate several vehicles simultaneously. AuctionTrac […] [Read More]

With the Web becoming more of an integral part of the vehicle shopping process, FirstLook and MAX Systems founder Pat Ryan Jr. is hosting a session at next week’s 12th Digital Dealer show that can help dealers tackle online challenges and find success. His workshop — “Driving Traffic … When the Traffic is Online” — […] [Read More]