AutoTrader.com recently revealed it is launching Interactive Dealer Summits this year, a new series designed specifically to support dealers. Called “Behind the Internet Curtain: Technology that Drives Dealer Success,” the events are designed to help dealers learn about key factors that can lead to online marketing success, exchange best-in-class processes, as well as strategies. The […] [Read More]

Thanks to a new deal Asbury Automotive Group struck with Sirius XM Radio, its dealers will now be able to offer customers a three-month SiriusXM subscription when they buy used vehicles with factory-installed satellite radio. "We are pleased to be teaming up with Asbury to give their customers the opportunity to experience the fantastic variety […] [Read More]

AutoTrader.com enjoyed a record-breaking month in February, reaching an all-time high for unique visitors, which were up 15 percent year-over-year. The firm’s marketing campaign helped push it to a 13-percent gain in unique visitors to the core site and a 41-percent hike in mobile traffic. What’s more, eight of the 10 strongest days of all […] [Read More]

DrivingSales appointed a director of product strategy this week, naming former AuctionDirect USA executive Eric Miltsch to the post. In his new role, Miltsch’s responsibility is to help the company continue bolstering its products and services suite. As most likely know, the suite includes a car dealer social network, vendor ratings platform, dealership-oriented data integration […] [Read More]

Three companies have been added to the list of approved vendors in the ADP Third Party Access Program, and three other approved vendors are now providing enhanced products, ADP Dealer Services announced this week. More specifically, the three vendors that completed the approval process and were officially in the final three months of 2011 include: ADNT […] [Read More]

This week, the Association of Global Automakers launched a new website highlighting its members’ efforts to meet increased fuel economy and greenhouse gas (GHG) emissions standards. The organization that represents vehicle manufacturers, original equipment suppliers and other automotive-related trade associations explained this new site is aimed at policymakers to educate them about the necessity of […] [Read More]

The education and training arm of the National Automobile Dealers Association revealed today it is now offering all of its legal and regulatory webinars at no cost to NADA and American Truck Dealer members and their staffs. This is now an added membership benefit, officials noted. Officials also noted that dealer members may offer this […] [Read More]

Autobytel president and chief executive officer Jeffrey Coats didn’t exaggerate when he called 2011 a “milestone year” for the sales lead provider. Autobytel posted its first profitable year since 2004 when it finished with net income for 2011 of $416,000 or 1 cent per diluted share. To reinforce Coats’ declaration, Autobytel pointed out that in […] [Read More]

The website launched by AuctionACCESS parent company AutoTec to weed out curbstoning now has a new tool that can help people alert authorities when this illegal practice happens. Added to StopCurbstoning.com are interactive maps of the U.S. and Canada designed for users to easily report curbstoning instances. Of course, in Canada, the practice is know […] [Read More]

I often find dealers focus on digital marketing to drive traffic to their websites, spending a lot of money trying different things, not knowing what is and isn’t working. However, in many cases, the focus on website traffic causes dealers to miss the more important metric, and that is their site’s conversion rate. [Read More]