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Technology
EasyCare Strikes Deal for Used-Car Value Reports to Go Along with CoVideo Messages
Tuesday, Jul. 26, 2011, 05:57 AM
Auto Remarketing Staff
EasyCare has teamed up with used-car research provider PureCars for a partnership that allows dealers to offer more comprehensive vehicle details to interested shoppers when sending EasyCare CoVideo messages. Thanks to the alliance, when an EasyCare dealership sends a personalized video to a customer in response to a question, the CoVideo message will also include a PureCars […] [Read More]
Fiat Introduces iPad Application
Monday, Jul. 25, 2011, 07:57 AM
Auto Remarketing Staff
Meant to engage customers in new and innovative ways, Fiat aimed to put even more electronic information at potential buyers’ fingertips with a new free Apple iPad application. The brand explained the “FIAT Source” touch-based application can digitally showcase the new 2012 Fiat 500 vehicle line. The app’s features include detailed 360-degree images, colorizer, videos […] [Read More]
autoTRADER.ca and Yahoo Canada Partner
Friday, Jul. 22, 2011, 04:33 PM
Auto Remarketing Staff
TRADER Corp. and Yahoo Canada formed an alliance this week, making autoTRADER.ca the official automotive partner powering the used car section of Yahoo Canada Autos. The companies believe the alliance creates a seamless user experience for autoTRADER.ca and Yahoo consumers in Canada. They contend potential buyers can find the best deals on used vehicles through […] [Read More]
Chrome Enhances Accessories Web Service for Social Media & More
Friday, Jul. 22, 2011, 05:56 AM
Auto Remarketing Staff
In an attempt to help dealers better capitalize on the ever-growing accessories marketplace, Chrome Systems introduced an enhanced version of its Accessories Web Service. The company highlighted this new solution can allow dealers and their portals to capture leads and revenue by displaying, promoting and up-selling accessories at strategic customer touch points, including in social […] [Read More]
Asbury Gains Website Tools Via Dataium Partnership
Thursday, Jul. 21, 2011, 05:56 AM
Auto Remarketing Staff
Thanks to a recent deal it struck with Dataium, Asbury Automotive Group now has a package of tools at its disposal that can help effectively gauge shopper behavior throughout the dealer group’s various websites. Per the agreement signed by the companies, Dataium is offering its VisiCogn Knowledge Center and VisiCogn INSITE applications to Asbury. [Read More]
OnStar FMV about to Hit Best Buy Store Shelves
Wednesday, Jul. 20, 2011, 03:15 PM
Auto Remarketing Staff
Officials announced this week that OnStar FMV — the first out-of-the-box application of OnStar’s “blue button” safety and security services that can work on 90 million older vehicles — goes on sale this Sunday. The device also can be preordered at Best Buy stores nationwide. Packing OnStar’s technology into a rearview mirror, the company indicated […] [Read More]
The Three Dimensions of Mobile Marketing for Dealers
Wednesday, Jul. 20, 2011, 02:32 PM
Chad Goodson and Chad Polk
Did you know there are about 300 million mobile phones in the United States active today? That’s practically one for every American. We rely on smartphones to help do our jobs, keep up with current events and shop for things like used cars. Indeed, phones today can do almost anything and are the constant center […] [Read More]
Group 1 Turns to eBay’s Daily Deals to Push Vehicles
Wednesday, Jul. 20, 2011, 06:00 AM
Sarah Rubenoff
Last week, eBay’s Daily Deal website featured more than the normal electronics, home goods and accessories one might expect to find. Deal hunters browsing the site were exposed to deeply discounted vehicles, as well. Trying something new, Group 1 Automotive listed 28 vehicles on the site, including a Chevrolet Corvette offered for $60,305, a price […] [Read More]
Cars.com Names New VP of Operations
Tuesday, Jul. 19, 2011, 05:58 AM
Auto Remarketing Staff
Cars.com on Monday brought in an experienced call-center executive to be its new vice president of operations. Tapped for the position is Josh Chapman, formerly the division vice president of ACS, a Xerox company. The site explained Chapman will oversee account management, customer service, ad operations and training of the customer support team. Cars.com highlighted Chapman brings […] [Read More]
Online Auto Marketplace Partners with Carfax to Enhance Listings
Tuesday, Jul. 19, 2011, 05:55 AM
Auto Remarketing Staff
Lemonfree.com and Carfax announced Monday that visitors to the online marketplace will now be able to view Carfax Vehicle History Reports run by dealers directly from vehicle listings starting Aug. 1. The site also noted that a logo and text indicator will let shoppers know if a Carfax Report is available for specific vehicles. “One […] [Read More]