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Technology
AutoMotionTV Rolls out New Version of Dealer App Platform
Monday, Jul. 18, 2011, 07:27 PM
Auto Remarketing Staff
AutoMotionTV recently released a new version of its AutoMotionTV Dealer App platform. The app creation platform can allow dealers to create interactive mobile apps for Apple’s iOS and Android-based mobile devices. Company officials explained enhanced analytics included in the new version can give dealers detailed reporting options such as in-app user behavior and user action […] [Read More]
Suzuki Utilizes Facebook to Generate Consumer Feedback
Monday, Jul. 18, 2011, 07:54 AM
Auto Remarketing Staff
American Suzuki Motor Corp. wants to generate some feedback from customers about its lineup and learn more about what consumers like and how the automaker can improve. So, it is turning to Facebook. There is now a vehicle ratings feature on the company’s Facebook page where Suzuki fans can rate models in the lineup on […] [Read More]
AutoUSA Launches Powerlistings 2.0 to Drive Traffic from Craigslist to Facebook
Friday, Jul. 15, 2011, 05:56 AM
Auto Remarketing Staff
AutoUSA announced earlier this week it has released Powerlistings 2.0 in an effort to help drive traffic from Craigslist to dealer’s Facebook pages. The optimized version of the company’s original Powerlistings offering provides direct links to dealer inventory on Facebook and “provides opportunities for dealerships to increase engagement with potential customers.” [Read More]
Reynolds Rolls Out Network Tool for POWER DMS Customers
Friday, Jul. 15, 2011, 05:55 AM
Auto Remarketing Staff
The Reynolds and Reynolds Co. announced this week that it is now providing dealer customers who use its POWER dealership system with a new tool that can aid these stores in their online network needs. The Reynolds Private Managed Network serves as a managed, private wide area network tailored for dealers. It is designed to […] [Read More]
AutoTrader.com Unveils Dealer Learning Center
Wednesday, Jul. 13, 2011, 03:11 PM
Auto Remarketing Staff
With buyer trends and online sales strategies sometimes changing faster than a store’s used inventory, AutoTrader.com launched its new Dealer Learning Center, an online educational resource for the site’s dealer customers, their staff and other members of the store community. Through this portal, officials explained Wednesday that dealers have access to on-demand video tutorials, topical […] [Read More]
Pandora Expands Automotive Presence
Wednesday, Jul. 13, 2011, 05:55 AM
Auto Remarketing Staff
Pandora announced that more consumers looking to buy a Ford or Scion can take advantage of its personalized radio service through their cars, not just through iPods, computers or smartphones. The Internet radio company revealed Tuesday that it continues to expand its presence in the automotive world by forging a new partnership with Scion and […] [Read More]
AutoTrader.com: Consumer Interest in Trucks & SUVs Returns
Monday, Jul. 11, 2011, 07:59 AM
Auto Remarketing Staff
Along with rolling out a new iPhone app, AutoTrader.com discovered because of the steady decline in gas prices throughout June, American consumers are showing signs they want to shift their focus back to trucks and SUVs. AutoTrader.com’s June Trend Engine Report showed trucks and SUVs have gained consumer interest since May and that interest in […] [Read More]
As Gas Prices Fall, Demand for Midsize Trucks/SUVs Rebounds
Monday, Jul. 11, 2011, 07:54 AM
Auto Remarketing Staff
As gas prices continue to fall, dealers might see demand for mid-size trucks and SUVS make a comeback, according to LeaseTrader.com’s latest findings. After springtime highs came in at around $4 per gallon and devastated these very same market segments, the almost 50 cent per gallon drop since May seems to have had just the […] [Read More]
Black Book Online to Provide Asbury Dealers with Lead-Generation Tool
Thursday, Jul. 7, 2011, 05:55 AM
Auto Remarketing Staff
Black Book Online announced Wednesday that it is now providing its Activator Complete lead-generating module for Asbury Automotive Group, which will include the product on 52 of its dealerships’ websites. Activator Complete collects the following information from shoppers on a dealer’s website: the make/model in which the shopper is interested, the trade-in value of the […] [Read More]
Kain Automotive Workshop Aims to Help Dealers Improve Online Reputations
Thursday, Jul. 7, 2011, 05:54 AM
Auto Remarketing Staff
Kain Automotive revealed this week it will be holding a two-day workshop designed to share digital marketing and social media tools, tactics and tips to help dealers move more units off their lots. The internet sales training and digital marketing company aims to offer dealers a way to build a “favorable online reputation,” it noted. […] [Read More]