Online ad technology company Netsertive recently created a new solution aimed to help dealerships. Netsertive stressed its new offering is in response to the growing need for dealers to better target local consumers and be discovered online, even as they primarily do business “offline.”  Netsertive’s technology platform, time-tested in several other similar industries, specifically addresses […] [Read More]

In response to how online ad protocol is changing, Chrysler’s entire interactive Web advertising campaign now has a full disclosure application. What is it meant to do? The automaker says it’s to inform consumers on how their information is being captured. Chrysler explained that each of its brands has become fully engaged in the use […] [Read More]

As other automakers catch up to Ford’s SYNC technology, the company has been turning its sights to what could be the next big offering in vehicle technology. And according to Ford, Google could play a central role.   The OEM now is using Google to search for ways to expand vehicles’ high-tech capability. [Read More]

A year-over-year total revenue gain of more than 30 percent helped Autobytel shave its first-quarter net loss down significantly compared to the losses it sustained in earlier quarters. Company officials calculated their first-quarter net loss amounted to $571,000 or 1 cent per share, which was sharply reduced from a net loss of $3.3 million or […] [Read More]

Underscoring the importance of including photographs and prices with their online new-vehicle listings, AutoTrader.com shared research results Monday that illustrate how much dealers can benefit from including these kinds of details. In particular, AutoTrader.com shed some light on how its new inventory listing format has helped dealers achieve substantial gains in their online traffic. [Read More]

AUL Corp., provider of used-vehicle service contracts, announced Monday that it is partnering with auto software solutions companyOptionSoft Technologies. Both companies aim to utilize this partnership to ensure their dealer networks are equipped with the most advanced electronic business solutions possible.  Regarding the alliance, Jimmy Atkinson, chief operating officer of AUL said: "Partnering with OptionSoft […] [Read More]

AutoRevo recently rolled out a new corporate identity to accompany a product update, a new website and service offerings like search-engine optimization and e-mail marketing. “The idea of rebranding AutoRevo was raised in the fall of 2010, when it was clear that we were transitioning to a company with a broader product line and premier […] [Read More]

InspectMyRide and eBay Motors unveiled details of their new relationship Wednesday, an agreement that can provide online shoppers the opportunity to obtain a comprehensive independent vehicle inspection performed by a qualified professional before the point of sale. Contained within each listing on eBay Motors is an order form for a vehicle inspection, regardless of where […] [Read More]

A Honda Facebook fan calling himself Dustin R. is apparently so enamored with the brand that he got the company’s logo tattooed on his forearm. Unconventional? Quite possibly, but the Iowa man’s admiration for Honda has not gone unreturned. As part of the automaker’s ongoing “We’re Fans of You Too” Week to celebrate hitting 1 […] [Read More]

On Monday, Copart launched a new iPhone app — Copart Sell My Car — in support of the company’s CopartDirect model, which executives believe can allow consumers to sell their unit and receive payment in as little as one business day. CopartDirect can provide consumers with an offer to purchase their vehicle when they enter […] [Read More]