Calling fiscal 2010 a “year of change” in the auto market compared to the “year of contraction” in 2009, the president and chief executive officer of Calgary-based Quorum Information Technologies pointed to a number of strides the company made in its recently completed fiscal year. CEO Maury Marks stressed that Quorum would continue to expand […] [Read More]

AutoTrader.com is using some of the advertising content from one of its most successful campaigns to push a new strategy aimed at promoting new vehicles listed on its site. Site officials explained that this new 30-second advertisement borrows imagery from AutoTrader.com’s successful “Heart & Mind” campaign, which has aired continually since May of last year. […] [Read More]

Autobytel recently promoted one of its staff members to managing editor of its primary website to head up the overall editorial direction and add exclusive articles, videos and reviews. Chosen for this position was Michelle Naranjo, who already was involved with the Autobytel.com redesign, serving as a production editor. Autobytel highlighted Naranjo has more than […] [Read More]

Polk recently announced that it is now supplying Federal-Mogul Corp. with vehicle ownership and operation information in support of its product and inventory management efforts throughout the world. As the Federal-Mogul brands continue to expand globally, it is imperative to understand the product requirements, vehicle populations and developing trends in local markets, officials highlighted. It is […] [Read More]

Canada’s TRADER Corp. has teamed up with dealer inventory network Bignition and the two companies are rolling out a new tool that allows dealers to buy, sell and trade vehicles with one another. Basically, Canadian dealers can use the new tool called Tnetwork to check out vehicles other dealers have in stock and create inventory buying […] [Read More]

On Thursday, AOL Advertising announced it has named an industry practice head for the automotive category.   The new automotive head will be responsible for partnering with sales leadership to execute a national strategy, in addition to playing an active role in generating new business. She will also represent AOL at industry events providing insights […] [Read More]

Polk announced this week the launch of its newly designed global website.   The new site was created to mirror Polk’s customer-facing business and provides a wealth of updated information on a variety of topics of interest to the automotive industry, including OEM, aftermarket and commercial industry knowledge and insight, according to officials.    [Read More]

Reynolds and Reynolds announced this week that the company has launched a new, live chat system developed to work in concert with dealer websites developed by Reynolds Web Solutions.   This new solution is created to give dealership personnel the opportunity to chat online in real time with consumers browsing the dealership’s website. Called Click-Chat-Buy, […] [Read More]

Dealer.com announced Monday that it has named a chief product officer. Taking on this position is Kevin Root. Root will leave his position as senior vice president of product strategy with DriverSide, a Dealer.com partner that provides websites for car owners and customer attraction and retention programs, to join Dealer.com’s executive team. Prior to working […] [Read More]

ClassicCars.com recently launched what it believes is an industry-first vehicle certification program specifically targeted to the classic and collector vehicle market.  Under the program, site officials explained vehicles for sale undergo a comprehensive 50-point inspection by an independent ASE-certified technician, at one of more than 5,000 locations nationwide. Vehicles in sound mechanical condition earn ClassicCars.com Certified […] [Read More]