Dealers have used TV marketing for decades to bring in customers to their showrooms, and now a North Carolina television station owner is rolling out a new media technology and services company to assist stores. Capitol Broadcasting Co., which owns WRAL-TV in Raleigh, N.C., among other properties, recently launched Albright Digital, a subsidiary aiming to […] [Read More]

Ford confirmed Jim Farley, the automaker’s group vice president for global marketing, sales and service, will deliver a keynote address at this year’s BlogWorld & New Media Expo in Los Angeles, becoming the first auto industry executive to address this event. The OEM highlighted Farley will talk about how Ford is adopting more authentic and […] [Read More]

Revealed late last week, NADAguides has now integrated Chrome System’s PaymentDriver solution into its website. Introduced earlier this year, the payment solution allows dealers and other third party online providers to offer consumers the ability to generate online monthly payments for specific vehicles. [Read More]

For those planning a holiday road trip or for sports fans that spend most fall weekends tailgating, Cars.com has some news that might spice up drivers’ time on the road or at the game. Revealed late last week, the site announced it has launched three new custom Pandora branded radio stations. The stations titled, “Road […] [Read More]

Car and Driver and marketing organization Jumpstart Automotive Group revealed this week the launch of a new tool designed to aid consumers in the market for a luxury vehicle. Luxury Vehicle Advisor gives users the ability to prioritize luxury car features that they find most important when making a purchase. Then, they can compare units […] [Read More]

After acquiring VinSolutions this past June, AutoTrader.com highlighted a number of plans for its subsidiary earlier this week. As the two businesses collaborate, AutoTrader.com is focusing on initiatives that will “maximize the dealer’s experience with VinSolutions,” such as adding more staff and developing deeper product integration between the two businesses. [Read More]

On Wednesday, Selig Technologies released a major update to VIN Viper for iPhone, the mobile appraising tool where dealers can scan a vehicle identification number or select the year, make and model to gather information. Most notable in this new release is the removal of device restrictions and user limits. SeligTech president Jason Seligman explained […] [Read More]

Less than a year after AutoTrader.com acquired Kelley Blue Book, the industry is beginning to see the results of how these two companies can complement each other through services.  The companies revealed Wednesday that AutoTrader has brought its Trade-In Marketplace tool to Kbb.com, a move that can give subscribing dealers significantly greater exposure to online […] [Read More]

With today’s launch of VroomGirls.com — an automotive site created by and for women — creator Tara Weingarten aims to address the needs of women in the market for a new car.  “The industry is male-driven, yet women buy the lion’s share of new cars in America,” said Weingarten, who also serves as editor in […] [Read More]

Perhaps not surprising, Auto/Mate Dealership Systems’ recent study found that social media and mobile apps are gaining popularity among dealers at a significant rate, as well as becoming an integral part of the consumer/dealer relationship. President and chief executive officer of Auto/Mate Mike Esposito offered his opinion, noting, “We are getting more requests from our dealer […] [Read More]