Technology

Liquid Motors unveiled a new version of its OptiSite Dealer Website technology this week that incorporates significant enhancements to core search engine optimization. Officials mentioned these that technological enhancements include improved geographic and keyword targeting, sitemaps for mobile sites and videos and RSS feeds. The company explained that improvements also have been made for the use […] [Read More]

MobileAppLoader, a company that creates mobile device applications for small and medium-sized businesses, reported Wednesday that dealership apps it makes for one specific luxury brand are downloaded much more frequently than apps of its peers. The brand that led the way in the provider’s report with 36 percent of the total was BMW. Coming next […] [Read More]

Dealix launched a new feature Wednesday that the company is calling Buyer Insight, which can offer dealers information about past new-vehicle lead activity. With Buyer Insight, executives explained that each Dealix lead sent to a dealer can be enhanced with timely data derived from the past 60 days of lead activity. Dealix stated it can indicate […] [Read More]

Dealer Specialties revealed earlier this week that dealer customers can utilize the company’s Inventory Manager tool as an app on their iPhones. Dealer customers can find the Inventory Manager iPhone app — which is the debut mobile application from Dealer Specialties — at the iTunes App Store. The company is not charging any additional monthly […] [Read More]

CODA Holdings, a developer of Lithium-ion advanced battery systems and all-electric vehicles, recently announced the resignation by mutual consent of Kevin Czinger as chief executive officer. At the same time, the company designated its interim CEO to be Steven “Mac” Heller. CODA also appointed Mark Jamieson as chief operating officer. The company emphasized the realignment […] [Read More]

NADA Used Car Guide said Monday that dealers can now utilize the NADA AppraisalPRO tool on most of the latest smartphone products. The company has optimized the used-vehicle appraisal tool for products like the iPhone, iPad, Android and Palm Pre/Pixie. This is part of its efforts to give dealers more mobile accessibility to its products, officials said. […] [Read More]

Toyota Motor Sales USA believes a new campaign launched on Monday should spark consumer participation since it’s centered on what the company contends it has been doing for many years — repurposing its innovative automotive technology to benefit society in the non-automotive space. The campaign dubbed “Ideas for Good” is inviting consumers to share their […] [Read More]

Buick believes its latest sponsorship campaign can help the brand promote its lineup of vehicles — especially the Regal — through Yahoo News, which claims to have an audience of more than 90 million monthly visitors. The nameplate last week signed on to be the lead sponsor for "Weekend Edition" on Yahoo News, a new program […] [Read More]

Joe Verde Sales & Management Training recently launched a newly redesigned version of one of its websites aimed at making the dealership education material more easily accessible for store personnel. Among the noteworthy features associated with the revamped version of www.JoeVerde.com are the new Joe Verde Blog, a quick links page to navigate directly to […] [Read More]

SmartAuction released a new set of electronic tools that it says can help dealers bolster their online remarketing efforts. Through its proprietary analytics, Dealer eVantage provides buyers and sellers with personalized alerts that can give them some guidance before they conduct vehicle transactions on SmartAuction. [Read More]