Dealers now have another opportunity to further hone their lead buying to the areas in their territories that will reap the most sales.  Dealix announced Tuesday it has launched a new product called PrecisionTargeting. This new solution is designed to allow dealers to customize their territory and target customers not only through radii and zip […] [Read More]

Women-Drivers.com — a site which connects women and families to certified Women-Drivers Friendly Dealers — recently added new features to its free brand reputation management tools that can help dealers engage and interact with potential customers, site officials explained.   These new tools include access to in-depth analytics regarding female car buyers, as well as […] [Read More]

Ally Financial’s SmartAuction announced enhancements to its eVantage inventory management tool on Tuesday. Originally introduced in 2010, Dealer eVantage uses proprietary analytics to create personalized alerts that can help SmartAuction users buy and sell vehicles more effectively. Enhancements to the Dealer eVantage tool include: – Optimized for Mobile Technology: SmartAuction users can now view daily […] [Read More]

MBSi recently added another tool to its suite of solutions, Re-Pros and iRepo. MBSi sees RepoIntel as a way repossession companies can better gauge how they are performing by producing reports for lenders and other clients. The company explained that it invested months into research and development of RepoIntel, a one-stop ad-hoc reporting solution. RepoIntel […] [Read More]

[swf file=”audio/Dale-Pollak.mp3″] vAuto has incorporated the data tools of both AutoTrader.com and Manheim in rolling out a new used-car inventory management tool that can give dealers a more comprehensive way to find the right used cars to stock at the right price. [Read More]

After Consumer Reports ranked Ford 20th in its overall reliability rankings last week, marking a 10-spot decline for the brand, problems were sited involving the nameplate’s MyFord Touch and SYNC technology by the publication and dealers alike. Interestingly, just days after the results were out, Ford announced it is revamping these very same technologies. Listening to dealers […] [Read More]

AutoTrader.com announced Wednesday it is using IBM technology as part of its electronic sales order system to simplify and accelerate the experience for dealer and manufacturer customers. Officials explained IBM’s Smarter Commerce initiative can help companies bring new levels of automation to marketing, sales and fulfillment to support a customer-centered approach to commerce.  The company […] [Read More]

J.D. Power and Associates has struck a deal with a provider of national audience measurement services to help shed some light on what buyers of specific car brands or segments are watching when they flip on the TV. By partnering with Kantar Media, J.D. Power is aiming to help auto advertisers better understand the relationship […] [Read More]

On Tuesday, Enterprise Holdings began rolling out a QR code campaign across its vehicle fleet to get customers thinking about their next vehicle purchase. The first vehicle brand to get the QR codes is Mazda, but the company confirmed that other automakers, including Toyota (for the Avalon) and Nissan (for the LEAF and NV), will […] [Read More]

After releasing the Foursquare Quick-Start Guide for auctions this past May and receiving considerable interest in the tutorial, AutoTec revealed this week a version for dealers, designed to take an in-depth look at how rooftops can use the social networking site to their advantage. "Based on the overwhelmingly positive feedback we got from auctions, we knew […] [Read More]