Technology
CarGurus Rolls Out New Price-Tracking Feature for DealFinder
Thursday, Feb. 24, 2011, 06:59 AM
Auto Remarketing Staff
CarGurus.com rolled out a new price tracking feature in its DealFinder shopping service that can serve as yet another way for dealers to connect with shoppers who may be looking for a deal. The new feature is designed to provide the price history and days on market for more over 2 million vehicles and lets […] [Read More]
Experian Debuts Free Website for Checking Histories, Whereabouts of Past Vehicles
Wednesday, Feb. 23, 2011, 04:20 PM
Auto Remarketing Staff
Experian Automotive has rolled out a new social-media website for car enthusiasts that is largely built around sharing vehicle histories, which can often be crucial in fostering greater confidence among consumers. CheckMyRide.com allows members to create personal vehicle time lines, find out where their old rides are now and swap stories about cars via Facebook […] [Read More]
DealerApp Vantage Says Growing Number of Stores Adopting Mobile Tool
Wednesday, Feb. 23, 2011, 04:13 PM
Auto Remarketing Staff
DealerApp Vantage recently revealed its significant growth during its first year of operation, highlighting how more than 230 dealers nationwide adopted Dealer App, its mobile solution. Executives discovered the number of apps sold to dealers from January of last year through last month soared beyond 3,500 percent, surpassing the 100,000-download threshold. The software development company […] [Read More]
TRADER Corp. Launches New Site for Canadian Vehicle Shoppers
Wednesday, Feb. 23, 2011, 03:52 PM
Auto Remarketing Staff
TRADER Corp. last week announced the launch of Autos.ca, a new Canadian website featuring automotive information for consumers and advice on making smart car purchase decisions. Officials said the site combines the strength of CanadianDriver.com’s car reviews and tips from Canadian automotive journalists with AutoTrader.ca’s Canadian car inventory. "Building on the strength of CanadianDriver’s strong […] [Read More]
GM, Chrome Join Forces to Honor Accessories Sales Performances by GM Dealers
Wednesday, Feb. 23, 2011, 06:55 AM
Auto Remarketing Staff
Recognizing the exceptional growth in accessories sales revenues at franchise dealerships using the GM Accessories Digital Solution, General Motors and Chrome Systems announced Tuesday they’re orchestrating a new awards program honoring top-performing U.S. regional and national GM dealers and distributors. Executives explained that the inaugural GM Accessories Digital Solutions Dealer and Distributor Awards are geared […] [Read More]
Michigan Publication Rolls Out Online Vehicle Classifieds Section
Monday, Feb. 21, 2011, 08:54 AM
Auto Remarketing Staff
Michigan used-vehicle dealers now have another way of reaching potential buyers. Officials from MI Auto Times have added an online classifieds section to go with their offerings of current industry news. The publication indicated the MI Used Cars Section can allow consumers to search for vehicles by: —Make —Model —Minimum price —Maximum price —ZIP code Furthermore, […] [Read More]
How Can You Go Mobile in Your Dealership?
Friday, Feb. 18, 2011, 07:00 AM
Len Critcher and Lance Vickery
One of the new keys to the success of your business is right there in the palm of your hand. It’s the thing most of us put in our pocket or handbag right after our wallet. It’s your smartphone — and it could be working a lot harder for you than it is now. Dealers […] [Read More]
Boston-Area Franchise Dealers See Impact of Fresh Used-Vehicle Sales Website
Friday, Feb. 18, 2011, 06:55 AM
Auto Remarketing Staff
Officials from Mojo Motors are declaring that more than 100 franchise dealers in the Boston and Providence, R.I., markets are seeing increases in used-vehicle sales thanks to a new website connecting the stores with qualified local buyers who are ready to make a purchase. These dealers pay a marketing fee to participate and are required to honor […] [Read More]
Cars.com Says Super Bowl Ads Net Particularly Strong Growth for Mobile Products
Wednesday, Feb. 16, 2011, 06:56 AM
Auto Remarketing Staff
While it may come as no surprise that a company would see a spike in overall traffic after advertising in the Super Bowl, Cars.com highlighted one particular area where it enjoyed considerable gains. Specifically, the company said it generated quite a bit of traction for its mobile offerings from the two 30-second commercials that launched […] [Read More]
Polk & DataLogix Extend Partnership to Enhance Campaign Planning
Wednesday, Feb. 16, 2011, 06:54 AM
Auto Remarketing Staff
Polk and DataLogix expanded their exclusive relationship this week to enable real world segmentation-based online reach and measurement via the DLX Audience Platform. The partnership that now runs through 2013 is geared to provide automotive marketers additional opportunities as they are planning campaigns. Officials explained automotive marketers can leverage the Polk-DataLogix online solutions to reach […] [Read More]