While it may come as no surprise that a company would see a spike in overall traffic after advertising in the Super Bowl, Cars.com highlighted one particular area where it enjoyed considerable gains. Specifically, the company said it generated quite a bit of traction for its mobile offerings from the two 30-second commercials that launched […] [Read More]

Polk and DataLogix expanded their exclusive relationship this week to enable real world segmentation-based online reach and measurement via the DLX Audience Platform. The partnership that now runs through 2013 is geared to provide automotive marketers additional opportunities as they are planning campaigns. Officials explained automotive marketers can leverage the Polk-DataLogix online solutions to reach […] [Read More]

Selig Technologies announced the  launch of a free iPhone application known as VIN Viper that allows dealers to use their iPhones for vehicle appraisals and pricing. What’s more, VIN Viper has signed on Carfax to be a wireless partner, meaning that dealers can use the app to tap into their respective Carfax accounts for no extra […] [Read More]

Along with selecting its motorcycle history report provider, NADAguides.com recently redesigned its site sections specifically geared for classic car, motorcycle and powersport, boat and recreation vehicle pricing and valuation data. Site officials highlighted that each section now boasts an intuitive and streamlined navigation design, in-depth year, manufacturer and model notes, buying, insurance and ownership guides, […] [Read More]

In addition to recently revealing a pricing pledge for its XSELLERATOR dealership management product, Calgary-based Quorum Information Technologies rolled out a “DMS Assurance” program for its new customers.  Officials explained that three components compose the program: —Price Assurance. New customers will have permanently locked-in monthly support rates. There will be no future factory integration costs […] [Read More]

TrueCar.com tapped the former senior vice president and general manager of the Fox Audience Network to be its new executive vice president of marketing. The site revealed Thursday that Jason White will be responsible for developing, directing and overseeing direct-to-consumer product marketing, e-commerce, online and offline advertising initiatives and media across TrueCar.com’s current and developing […] [Read More]

This week, Autobytel announced the launch of DealershipJobs.com, a new website connecting dealership job-posters and job-seekers. DealershipJobs.com offers a service aimed at attracting high-quality employees for dealers. “Autobytel has launched DealershipJobs.com powered by Autobytel in response to requests from our member dealers asking us to help them find high quality talent,” stated Jeffrey Coats, Autobytel’s […] [Read More]

AutoTrader.com is providing a new service for dealers listing their inventory on the site that is designed to help these stores emphasize the affordability of their vehicles to shoppers, thus hopefully helping them to draw in more customers. “Promote by Payment” is a new feature on AutoTrader.com that lets dealers showcase deals on the site […] [Read More]

FordDirect and Ford recognized the Ford and Lincoln-Mercury Internet Dealers of the Year for 2011 at the National Automobile Dealers Association Convention earlier this week. Winning the respective 2011 awards were Galpin Ford, of North Hills, Calif., and Hines Park Lincoln, which is located in Plymouth, Mich. This marked the second straight year Hines Park […] [Read More]

ADP Dealer Services recently shared developments on several fronts, including a partnership with Hertz Corp. for its Hertz Rent2Buy program, an update on its Cobalt acquisition and more. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; […] [Read More]