Technology
GE Fleet Debuts Technology Advisory Board
Thursday, Jun. 24, 2010, 01:56 AM
Auto Remarketing
EDEN PRAIRIE, Minn. — To help the company make the most of technology, GE Capital Fleet Services has launched a Technology Client Advisory Board composed of leaders from various GE clients who will share their thoughts on how GE Fleet can improve when it comes to technology and contribute their insight for the development of products […] [Read More]
AutoUSA Offers Used Inventory Marketing Program to Dealers
Wednesday, Jun. 23, 2010, 01:55 AM
Auto Remarketing
FORT LAUDERDALE, Fla. — AutoUSA has introduced a used-vehicle inventory listing marketing program for dealers that allows them to showcase their used models daily on some of the Web's most frequented free classified sites. In using the POWER Listings program — which is powered by Cargigi — all a dealer has to do is give authorization for used-vehicle […] [Read More]
KBB Survey Reinforces Appeal of CPO Units for Teens
Tuesday, Jun. 22, 2010, 02:00 AM
Auto Remarketing
IRVINE, Calif. — Certified pre-owned vehicles appear to be one of the best purchase options when the primary driver will be a teenager. That's the sentiment shared by consumers who have recently been shopping at Kelley Blue Book's website and participated in series of surveys. According to Kelley Blue Book Market Intelligence, the largest amount of […] [Read More]
Chrome Offers Online Research Tool to Fleet Professionals
Tuesday, Jun. 22, 2010, 01:57 AM
Auto Remarketing
PORTLAND, Ore. — Chrome Systems has rolled out a new online tool for fleet professionals designed to give them the ability to efficiently research and configure vehicles to meet the needs of their customers. Carbook Pro also allows them to present their work via built-in quote worksheets and a multitude of customizable reports. As most in […] [Read More]
Foresight Reveals Results of Marketing ROI Study
Monday, Jun. 21, 2010, 03:59 AM
Auto Remarketing
ROCHESTER, Mich. — Foresight Research revealed Friday that results are now available for its study on vehicle shoppers' usage of the Internet and social media. One of the key findings concerns social media. In 2009, almost 13 percent of all new-vehicle buyers used some form of social networking to share information on their purchase decision. Meanwhile, […] [Read More]
More Smartphones Now Can Access DealerTrack Mobile AAX
Friday, Jun. 18, 2010, 01:59 AM
Auto Remarketing
LAKE SUCCESS, N.Y. — The DealerTrack Mobile AAX solution, what dealers can use for vehicle appraisals, is now available on additional smartphone platforms. DealerTrack executives on Thursday revealed the tool now can be accessed on smartphones using the Android 2.0 operating system. Earlier this year, DealerTrack began to offer the Mobile AAX iPhone application and the […] [Read More]
Dealer Services Corp. of Indiana Rakes in Tech Honors
Friday, Jun. 18, 2010, 01:54 AM
Auto Remarketing
CARMEL, Ind. — Dealer Services Corp. of Indiana and its chief information officer Chris Brady have been on an award-collecting tour this month. A total of four honors have come their way stemming from the completion of ERP consolidation to develop and deploy predictive analytic technology to help in forecasting revenue and make real-time adjustments. Among […] [Read More]
NADAguides.com Now Offers 2010 Model Data
Thursday, Jun. 17, 2010, 02:00 AM
Auto Remarketing
COSTA MESA, Calif. — NADAguides.com announced Wednesday that pricing and information for 2010 models now is available. Dealers who use this data regularly can access it through the website. "While new-car sales continue to climb, NADAguides.com has addressed the current market demand for 2010 used-car data and remains steadfast on its mission of providing the most […] [Read More]
High Gear Media Rolls out Social Media Analysis Site
Thursday, Jun. 17, 2010, 01:56 AM
Auto Remarketing
PALO ALTO, Calif. — High Gear Media added another website to its stable on Wednesday to focus on the connections between automotive marketing and online social media. Company executives have a trio of objectives for SocialCarNews.com to be executed by its cluster of staff writers and content contributors. —How are automakers generating interest and driving awareness and […] [Read More]
Beep Automotive Ad Network Launches New Brand Strategy
Wednesday, Jun. 16, 2010, 01:59 AM
Auto Remarketing
DETROIT — Goodway Group's Beep Automotive Ad Network rolled out a new targeted initiative to reach online vehicle shoppers. What's different about this new approach is executives say this strategy pinpoints shoppers who are most likely to purchase an individual brand. The company explained it can use behavioral data to reach consumers who are likely to […] [Read More]