Technology
Skywerks Integrates NADA Used Car Guide Data into New Products
Wednesday, Mar. 31, 2010, 01:54 AM
Auto Remarketing
PHOENIX and McLEAN, Va. — Skywerks, a provider of dealership management systems software, said Tuesday that it has added NADA Used Car Guide vehicle values into its new iPhone product and soon-to-be-launched Deliverance DMS product. Explaining how the iPhone application works, officials noted that it essentially is a tool to manage NADA vehicle values and doesn't […] [Read More]
Cars.com Launches New Tool That Allows Consumers to Post Considered Vehicles on Social Networks
Tuesday, Mar. 30, 2010, 01:57 AM
Auto Remarketing
CHICAGO — In-market shoppers who use Cars.com can now get friend feedback on vehicles they are considering by posting these units to social networks. On Monday, Cars.com rolled out a new sharing tool that basically can push out potential vehicle selections through Facebook and Twitter. Cars.com highlighted that integration with Facebook and Twitter is a natural next step in […] [Read More]
StoneEagle Added to DealerTrack’s OpenTrack
Tuesday, Mar. 30, 2010, 01:56 AM
Auto Remarketing
DALLAS — The StoneEagle Group has signed on to be a part of DealerTrack's OpenTrack program, which can allow StoneEagle customers to boost efficiency and profits by providing them with bidirectional access to dealership data. Officials explained that OpenTrack's six touch points into the dealer management system lets StoneEagle offer "optimum performance and results" to its dealer […] [Read More]
Jeep CEO: Twitter Contest Noticeably Increased Traffic
Wednesday, Mar. 24, 2010, 01:54 AM
Auto Remarketing
AUBURN HILLS, Mich. — The five top contestants who correctly answered the Jeep-branded trivia questions during the automaker's "Jeep Tweet-to-Win" contest last week will now be getting ready to head to the New York International Auto Show. While giving no traffic specifics, Mike Manley, president and chief executive officer of Jeep Brand, said the contest "noticeably" […] [Read More]
AutoBidsOnline.com Launches Social Media Intern Contest
Friday, Mar. 19, 2010, 01:54 AM
Auto Remarketing
DALLAS — Executives from AutoBidsOnline.com recently developed a contest to award summer internships focused on exploring the impact of social media on new-vehicle sales. The site wants to leverage this contest into more business development for dealers because of findings from a recent J.D. Power & Associates study. The report indicated that the Web site creating […] [Read More]
AutoRevo Rolls Out Black Book Integration for Mobile App
Thursday, Mar. 18, 2010, 01:56 AM
Auto Remarketing
DALLAS — AutoRevo, a provider of dealer Web sites and ondemand software, recently launched the integration of Black Book Guide for AutoRevo Mobile. The application can help dealers manage their inventory via their iPhone. Officials explained that AutoRevo Mobile with Black Book values can allow dealers to complete several tasks, including: —View wholesale and retail Black Book […] [Read More]
Taking to the Web to Push Spring Sales
Tuesday, Mar. 16, 2010, 01:57 AM
David Kain
LEXINGTON, Ky. — Now that the spring market is upon us, it is important to be prepared to take advantage of your Internet sales opportunities. Here are three things dealers can do right now to get better results: 1. Take every online prospect seriously. Even if the person doesn't want to buy now, he will buy eventually, and if […] [Read More]
Black Book Highlights Potential of Activator Enhancement for Dealers
Monday, Mar. 15, 2010, 03:56 AM
Auto Remarketing
BOCA RATON, Fla. — Black Book's Online Division last week introduced an enhancement to its Activator Sales Conversion Tool that executives contend can boost leads by up to 30 percent. The company explained that the increased results stem from new technology that generates high-impact pop-ups. These additions can give Web site shoppers incentives to obtain a value for their trades […] [Read More]
Another Technology Provider Launches Inventory App for Facebook
Monday, Mar. 15, 2010, 03:55 AM
Auto Remarketing
DES MOINES, Iowa — Automotive Web technology provider Dealer Impact is the latest company attempting to harness the marketing capability of Facebook as a way to promote vehicle inventory. Late last week, Dealer Impact rolled out its Facebook Inventory App, a tool specifically designed to be integrated into the wildly popular social networking Web site. Company […] [Read More]
High Gear Media Launches Used Listings Marketplace
Friday, Mar. 12, 2010, 01:55 AM
Auto Remarketing
PALO ALTO, Calif. — Dealers now have another option when choosing a Web site to promote inventory listings. High Gear Media this week rolled out its plan for a searchable listings platform that's incorporated into its network of automotive content Web sites. High Gear Media officials contend this inventory listing marketplace can push out access to […] [Read More]