SEATTLE — Cobalt recently unveiled the first of several enhancements to its dealership Web site platform that are designed to help dealers and automakers take advantage of social media's rising prominence and use it to promote brand enthusiasm and engage dealers with their respective communities. Officials explained that this upgrade offers dealers a pragmatic approach to connect with […] [Read More]

LAKE SUCCESS, N.Y. — Included in a series of product enhancements and integrations, DealerTrack highlighted a new function for its DealerTrack AAX inventory management solution. This new solution process called MarketDriver can provide dealers with what company executives described as an "unprecedented range" of regional market information. They stressed that MarketDriver can help dealers identify and […] [Read More]

CHICAGO — FirstLook announced the unveiling of its Consumer Value Accelerator at the 2010 National Automobile Dealers Association Conference in Orlando, Fla. In what the company is calling another industry first in the FirstLook Retail Performance System, the Consumer Value Accelerator is an inventory sales tool that will enable dealers to more successfully sell to today's Internet […] [Read More]

ORLANDO, Fla. — DrivingSales honored a vast array of companies for their services to the auto industry late last week as it rolled out its inaugural Vendor Ratings Awards at the National Automobile Dealers Association Convention and Expo. DrivingSales explained that these awards are intended to measure dealer satisfaction with vendors by allowing dealers to publicly rate […] [Read More]

ORLANDO, Fla. — vAuto has rolled out a new price validation and delivery system that can help dealers show consumers that their prices on specific used units are fair in comparison to their competitors' prices. By utilizing RealDeal, dealers can quote prices and also provide detailed documentation on the price and attributes of models from their […] [Read More]

DAYTON, Ohio — Reynolds and Reynolds and R. L. Polk & Co. last week detailed an agreement for Reynolds to utilize Polk's information and data services. Executives highlighted that the deal includes services for data enhancement, list hygiene and data suppression. They specifically mentioned do-not-call lists as an example. Furthermore, company officials shared that the deal […] [Read More]

LEVITTOWN, N.Y. — DealerUps recently finalized an integration of the lead scoring solution from R. L. Polk & Co. into its customer relationship management system to enhance dealership databases. Executives believe the integration benefits dealers because of standardized address information, elimination of undeliverable addresses, and valid contact information such as phone numbers and e-mail addresses. The also stress it appends key market data. […] [Read More]

NASHVILLE, Tenn. — Dealerskins, a Web site solutions provider for dealers, recently promoted one of its executives to development manager. Assuming the role is Steve Blades, who has been with Dealerskins since 2005. Blades started with the company as a Web developer, building applications, managing large upgrades to Dealerskins' core application framework and helping with infrastructure migration. […] [Read More]

FARMINGTON HILLS, Mich. — RouteOne announced a marketing agreement Tuesday with the Pre-Owned Automobile Dealers Alliance that allows POADA dealer members to obtain discounted access to RouteOne products and services Executives highlighted that the agreement will provide POADA dealer members complimentary access to RouteOne's industry-leading set of finance sources, available through RouteOne's credit application management platform. Additionally, POADA dealer […] [Read More]

IRVINE and SANTA MONICA, Calif. — When it comes to generating shoppers' interest via Super Bowl advertisements, it appears this year's big winner was Hyundai, whose commercials Sunday night appear to have generated significant Web traffic boosts for some of the automaker's models, according to separate analyses from Kelley Blue Book's Kbb.com and Edmunds.com. The Hyundai […] [Read More]