CARY, N.C. -

What Sam Liang enjoys most — and what he is most proud of — in his career is the diversity.

“The automotive industry is extremely complex and one of the few consumer goods where we design, engineer, build, finance, service and repurpose the product,” he said. “I’ve been super fortunate to be able to have numerous experiences in various functions throughout my career.”

He describes his role with Infiniti as leading “a diverse and extremely talented team of high-performing professionals responsible for the development of the Infiniti used-vehicle operations, marketing and strategy.”

And while he says the product side is what led him into the auto industry, it’s the people who’ve made him stay.

“It’s really a small, tight-knit community,” he said.

Asked about someone he admires professionally, Liang cited the recently retired Tim Duncan and the San Antonio Spurs.

“I’m a big NBA fan and appreciative of their focus to detail, dedication to task at hand of competing to be the best every year, and loyalty to the team,” he said.

Sam Liang, 34, is senior manager, certified pre-owned sales operations at Infiniti USA.

View entire list of 40 Under 40 honorees.