ALEXANDRIA, Va. -

With mobile devices being such a part of dealership management’s day-to-day professional life, the American International Automobile Dealers Association is joining forces with affinity partner Carfax for a free Webinar.

The session titled, “Building Confidence On-the-Go,” is geared to help managers access information effectively whether online, in the lane or on the lot.

The webinar set for 11 a.m. ET on May 17 will be hosted by Chad Goodson, process improvement manager at Carfax.

A former dealer in the family business, Goodson has been with Carfax for more than three years, working with top dealer groups to evaluate their used-car processes and present best practices.

Prior to Carfax, Goodson spent five years representing one of the largest OEMs as a product sales trainer for its respective brand teams.

“His background and knowledge of used car buyer behavior is proven to help dealers drive more traffic to their dealerships and increase sales and profitability,” AIADA officials declared.

Goodson stressed that this webinar is ideal for dealer principals, general managers, sales managers, used car managers and Internet sales managers.

Registration is open to the first 150 individuals who register and participants do not need to be a member of AIADA to register. 

Goodson asked, “Is your dealership up-to-speed on the best ways to use vehicle history and mobile devices to maximize your bottom line?

“Join us for an in-depth look at consumers’ shopping habits, learn what is most important to the customer when shopping for a used vehicle, and gain insight into how to cross paths with consumers in today’s mobile market,” he added.

Registration for the free Webinar can be completed here.