10 cities where car-shoppers are happiest with dealers
St. Louis. Austin. New Orleans. Memphis. Nashville.
Those might be pushpins on a barbecue- and gumbo-stained road map to music’s meccas, but they're also a sampling of cities where consumers are having the best experiences shopping for a car at the dealership.
CarGurus recently released a study ranking the top 10 cities with the most satisfied car shoppers, based on the reviews of dealerships that consumers submitted on the CarGurus site.
Nashville, Tenn. was the highest-rated, with 57.5 percent of reviews being a perfect five out of five stars. San Diego was second (56.9 percent), followed by Austin, Texas (56.1 percent) and Memphis (55.8 percent). Birmingham, Ala., was No. 5 at 55.2 percent.
The complete top 10 is as follows:
1. Nashville, Tenn. (57.5% of reviews were five-star reviews)
2. San Diego, Calif. (56.9%)
3. Austin, Texas (56.1%)
4. Memphis, Tenn. (55.8%)
5. Birmingham, Ala. (55.2%)
6. Tampa (55.1%)
7. Kansas City, Kan. (54.8%)
8. Charlotte, N.C. (54.7%)
9. St. Louis (54.5%)
10. New Orleans (54.5%)
CarGurus compiled the results after looking at the top 51 metropolitan areas in the U.S. and a combined 100,000-plus reviews of dealerships in these areas.
Dealers that were reviewed, on average, received a rating of 3.8 out of 5, CarGurus said. Seventy percent received four- or five-star ratings and 20 percent got a one- or two-star score, it added.
“Consumers often approach the car-shopping process with trepidation, but our data shows that in fact most shoppers end up having a pretty good experience at the dealership,” Amy Mueller, director of PR for CarGurus, said in a news release.
“Still, where you shop matters, and consulting dealership reviews from other shoppers can go a long way to ensuring a great shopping outcome. This is why CarGurus factors dealer ratings in addition to price analysis when we rank search results– we want to help shoppers find the best deals from the best dealers as easily as possible,” she added.
The city with the lowest percentage of five-star reviews was New York, at 45.1 percent. Also in the bottom five were Baltimore (47.4 percent), Chicago (47.6 percent), Oklahoma City, Okla. (48.4 percent) and Miami (48.6 percent).
Following those cities were Atlanta (48.7 percent), Washington, D.C. (48.8 percent), Houston (49.3 percent), Salt Lake City (49.8 percent) and Detroit (49.9 percent).
The remainder of the metros included in the study were above 50 percent. The full list can be found here.