5 Mainstream & Luxury Brands Netting Most CPO Premium
These days, certified pre-owned vehicles can command a wide spectrum of premiums, depending on the specific model-year, brand and other factors.
That’s according to NADA CPO value data included in the latest NADA Perspective report, which highlighted the mainstream and luxury brands generating the strongest values on their CPO models.
NADA gathered data from automakers to plot the distribution of CPO premiums, and in doing so, found that premium on three-fourths of certified purchases came in between $500 and $2,000.
The report suggests “this disparity implies that CPO’s value proposition actually exceeds consumer expectations.”
A vehicle’s brand, age, price and the competitiveness of its OEM’s program are the four key drivers behind differences in certified prices, NADA says.
NADA takes these four elements and couples them with CPO sales data to formulate its certified value methodology and the CPO values in its Official Used Car Guide.
“Generally speaking, CPO values are greatest for newer and more expensive models backed by programs that extend bumper-to-bumper and powertrain warranties out the furthest, while values are lower for older, less expensive and less competitive programs,” NADA said in the report.
When digesting average premiums based on model year and vehicle type, NADA’s data suggests quite a range, as well.
For instance, certified vehicles from the 2008 model-year have an average premium of $1,532, while those from the 2014 model-year year fetch an average premium of $1,737. The spectrum for average premium goes from $1,166 to $1,371 for mainstream brands and $1,992 to $2,381 for luxury brands.
NADA also dissected its analysis by looking specifically at the 3-year-old CPO vehicles from the 2011 model year. What it found was that Ford had the strongest certified values among mainstream brands ($1,486) with GMC not far behind ($1,424). Third was Toyota ($1,284), followed by Chevrolet ($1,222) and Nissan ($1,190).
Mercedes-Benz topped the list of luxury brands ($2,909). Second on the luxury side was Porsche at $2,605, with Lexus third ($2,175), Jaguar fourth ($2,161) and Land Rover fifth ($2,068).