SANTA BARBARA, Calif. -

Earlier this week, ALG announced an upgraded and re-launched metric for comparing vehicle brand values and determining how they affect residuals.

ALG Brand Pricing Score is designed to shed light on brand differences and the elements that impact brand value, be they negative or positive.

The mainstream brand with the best Brand Pricing Score on the used-car side was determined to be Mini, with Subaru in second and Honda in third.

Meanwhile, Porsche took top honors for luxury brands, followed by Audi and Mercedes-Benz.

Mini was also No. 1 for mainstream brands on the new-car side, followed by Buick and Subaru. Luxury was led again by
Porsche, with BMW at No. 2 and Mercedes at No. 3

“A brand is often what puts a car on shopping lists in the first place,” said Eric Lyman, vice president of partner development and editorial for ALG.

“The ALG Brand Pricing Score measures the pricing power the brand has on its’ models and, subsequently, their residual value.”

The company explained that the ALG Brand Pricing Score takes in data from new-car transaction prices, used-car auction prices and other factors.

However, the score “excludes extraneous influences that contribute to volatility in new- and used-car prices to create a measurable score for each brand’s value,” ALG explained.

It replaces the company’s  Statistical Brand Value in measuring brand pricing power, and puts more emphasis on recent data, which ALG contends allows for a more firm grasp on current market dynamics.

“There are also improvements with how the model deals with used supply data and comparisons between segments. For instance, if a consumer sees two identical cars, but each has a different brand badge, one car might have a significant premium over the other,” the company explained.

“The ALG Brand Pricing Score isolates the pricing power each brand brings to the new and used-vehicle market.”

More information can be found at https://www.alg.com/bps. The ALG Brand Pricing Scores are below: