Blue Oval Models Sweep Experian’s Brand Loyalty Report
Which consumers are sticking by their ride’s side?
Experian Automotive revealed today the Q3 2012 Loyalty and Market Trends report, which highlighted two of Ford’s models as having the most brand-loyal owners: the Ford Fusion and the Ford Flex.
These two models took the top two spots for brand loyalty at the model level during the third quarter of last year, surpassing the Q2 2012 model loyalty leader Chevrolet Sonic, Experian reported.
Commenting on the results, Jeffrey Anderson, director of consulting and analytics for Experian Automotive , said: "Ford continues to perform exceptionally well in brand loyalty, with a range of products that are getting customers back to the showroom again and again.
"Loyal customers provide a ready-made source of sales and constitute an important element of maintaining or expanding market share and profitability," he added.
Breaking down the numbers further, 56.4 percent of Ford Fusion owners returning to market purchased or leased another Ford vehicle.
The Ford Flex and the Chevrolet Sonic finished with 55.3 percent and 54.3 percent brand loyalty, respectively.
Ford swept the competition with seven models in the top 10 for brand loyalty, including the Ford Edge, Ford Five Hundred, Ford Fiesta, Ford Escape and Ford Focus, as well.
Other top 10 finishers include the Chevrolet Sonic, Kia Forte and Cadillac DTS.
When looking at the overall brand level, Experian’s analysis found that Ford and Toyota maintained the top two spots, and Kia and Hyundai moved into the third and fourth positions, surpassing Honda.
For more information on the Q3 2012 Loyalty and Market Trends report, see Thursday's Auto Remarketing Today e-newsletter.
Find the full lists below, as provided by Experian: