SCOTTSDALE, Ariz. -

Whether you are more interested in market insights and trends or advertising and digital media strategies, the CPO Forum lets you, as a dealer, customize which workshops work best for you based on your store’s needs and interests.

This year’s event will feature brand-new “large-group” workshops, which are designed to be larger than our standard workshops but more individualized than the general sessions.

These will be held at 10:15 a.m. and 11:15 a.m. on Nov. 13, which is the second day of CPO Forum. Attendees will choose from one of two workshops offered during each session.

First up at 10:15 a.m. will be:

• Ricky Beggs, with Black Book; Jonathan Banks, with NADA Used Car Guide; AJ Schoonover, with Kelley Blue Book; and John Giamalvo, with Edmunds.com. They will be discussing certified pre-owned pricing trends, forecasts and market intelligence.

• Paul Potratz, with Potratz Advertising, discussing how to increase leads from adwords and social strategy

After a short break, attendees will choose one of two sessions to attend at 11:15 a.m.:

• David Greene, with Cars.com, discussing CPO shopper insights from the company’s Used Car Study
• Rob Mudd, with Mudd Advertising, sharing the process behind creating and executing an effective CPO digital media strategy

Click here view the complete CPO Forum agenda online.

The CPO Dealer Forum, part of the Used Car Week series of conferences, will take place Nov. 14-16 at The Phoenician Resort in Scottsdale, Ariz. For more information, to register or to view a complete agenda, visit cpo.autoremarketing.com.