LAS VEGAS -

As the site prepared to unveil two new solutions during the NADA Convention & Expo, Cars.com highlighted that it influenced 36 percent of 2015 total vehicle sales in the United States.

How did the site arrive at that claim on Thursday? Cars.com explained the reading stemmed from this month’s data generated by Oracle Data Cloud. The calculation based upon analysis of estimated 2015 vehicle sales share, using tracked desktop traffic and reported mobile traffic, which is based upon 2015 ComScore desktop/mobile user estimations.

“The automotive industry is a key driver of the U.S. economy, and we’re extremely proud to have such a strong influence on vehicle sales,” Cars.com chief executive officer Alex Vetter said. “Cars.com is the trusted bridge between consumers and local dealers, and we’re helping to deepen that relationship throughout the full lifecycle of car ownership.”

As the site cheered the market penetration reading, Cars.com launched two new solutions on Thursday as thousands of dealers descended upon Las Vegas. The Cars.com Sell & Trade tool can help local dealers connect with consumers looking to sell a vehicle and Cars.com Lot Insights can provide mobile shopping data from consumers on the lot.

Last year, Cars.com launched new Service & Repair features, which helped connect vehicle owners with trusted dealership service departments in their area. This weekend at NADA, the company will introduce Sell & Trade, a solution that can allow consumers to quickly and easily sell a vehicle through a new Quick Offer mobile app.

Sellers upload vehicle information and receive real-time online offers from local dealers who will give cash with no obligations to buy from them. Cars.com claims that dealers can benefit by getting access to a new audience of consumers looking to sell a vehicle and having control over the bidding process, which takes place anytime, anywhere through the Quick Offer for Dealers mobile app.

Sell & Trade is currently available in 21 U.S. markets, and Cars.com indicated the tool will be deployed nationally starting in April.

In the end, Vetter insisted dealers have a new solution to building their used-vehicle inventory, which can be critical to profitability.

“Mobile is at the epicenter of our lives,” Vetter said. “It only makes sense to develop solutions that meet the needs of today’s consumers and advertisers, and Sell & Trade does just that. As the automotive industry continues to shift into a mobile-first world, Cars.com is committed to lead the way.”

The site went on to mention consumers are using mobile on dealership lots to access real-time information from sites like Cars.com more than ever. Today, half of Cars.com’s site traffic comes in from a mobile device.

“This has made tracking and targeting car shoppers across devices increasingly challenging for advertisers,” Cars.com said.

Using exclusive geo-fencing technology, Cars.com launched Lot Insights at NADA; a report that tracks Cars.com mobile shoppers on or near a dealer’s lot and delivers valuable insights to advertisers.

 “Lot Insights is a game-changer,” Vetter said. “We are the first in our space to quantify mobile shoppers on dealership lots across the country and capture their shopping behavior.

“This is a great first step for the industry to start advancing the attribution conversation and evolve marketing strategies and analytics to align with today’s consumers,” he went on to say.

Cars.com will provide demos of its two new solutions at booth No. 1572C at the NADA Convention & Expo at the Las Vegas Convention Center beginning on Friday.