CARY, N.C. -

The newest addition at Cherokee Media Group knows first-hand how complex and fast-paced the used-vehicle industry is. Dana Nusbaum previously worked at IAA’s facility in Wilmington, N.C., performing every job function from title work to writing condition reports to even climbing aboard a forklift to move salvage vehicles.

Now Nusbaum is an account executive with Cherokee Media Group, leveraging her knowledge and experience to help clients gain the most from their investment in the company’s online, print and live-event offerings.

“Dana brings a unique and valuable professional background to our team,” Cherokee Media Group president Bill Zadeits said. “Having worked in the used-car and remarketing industry, we’re excited to have Dana add her talents to develop and maintain industry relationships, as we continue our company mission of achieving excellence in providing value to our audiences and our customers through the industry’s best media, events and trusted business intelligence.”

Nusbaum began her industry career as part of a five-person team at IAA Wilmington when it was part of KAR Global.

“It was a great introduction to the industry and a solid foundation to grow my industry acumen,” she said.

Then, after more than six-and-a-half years, the company shifted Nusbaum to ADESA Raleigh as part of a promotion to the sales team, broadening her education in how franchised dealerships and multi-lane auctions all function during a tenure that lasted more than four years.

Now Nusbaum is part of Cherokee Media Group’s sales efforts, working with Zadeits and publishers Jessica Johnson and Steve Leslie to help clients target their marketing messages and other promotional campaigns.

“I can help my customers because I’ve visited franchised dealers, independents, lenders and BHPH lots for 12 years, listening to their struggles and trying to help them grow and succeed in this evolving industry,” Nusbaum said. “I’m attuned to the inner workings of the automotive industry and hope to leverage my talents and insight to help Cherokee Media Group customers thrive.”

Nusbaum will be part of the Cherokee Media Group contingent on hand for Used Car Week, which begins on Nov. 15 at the Red Rock Resort in Las Vegas. You can save as much as $600 on registration by taking advantage of early-bird discounts available through Oct. 18.

The conference agenda and the path to register can be found at www.usedcarweek.biz.