LOS ANGELES -

Dodge, in partnership with the well-known actor Danny Trejo, have organized a campaign that not only aims to boost test drives at several of its southern California locations, but will also give back to a worthy cause fitting to the locale.

Via its “It’ll Test You” Hispanic marketing campaign, Dodge and Trejo have partnered with the A Walk On Water nonprofit organization, pledging up to $25,000 in donations, for the latter’s contributions of “surf therapy” for children with special needs.

Following Dodge’s $20,000 initial donation to AWOW last week, the automaker will contribute another $50 for each test drive taken, up to an additional $5,000, during its following events between Thursday and Tuesday.

"We always knew that Danny Trejo's tough persona, strong character and perfect mix of both muscle and fun made him the ideal spokesperson for Dodge's 'It'll Test You' campaign, as he epitomizes the irreverence and dare-to-be-different attitude of the Dodge brand," said Juan Torres, head of multicultural advertising, FCA US LLC. "We learned about the other side of Danny when we met him – his philanthropic work and his passion for A Walk on Water – which made it easy for Dodge and our dealers to support Danny in his efforts to generate awareness and funds for this wonderful organization."

Here’s the schedule for upcoming “It’ll Test You” test drives in southern California in the next week:

·         2-7 p.m., Thursday, September 24 at Champion Chrysler Jeep Dodge Ram of Downey, 9655 Firestone Blvd.

·         3-8 p.m., Friday, September 25 at Premier Chrysler Jeep Dodge Ram of West Covina, 298 N. Azusa Ave.

·         3-8 p.m., Monday, September 28 at Van Nuys Chrysler Jeep Dodge Ram, 6110-6114 Van Nuys Blvd.

·         3-8 p.m., Tuesday, September 29 at Alhambra Chrysler Jeep Dodge Ram, 1100 W. Main Street

Test-drive participants will also receive two free tickets to the Supersonico festival on October 3, which Dodge is a title sponsor, at the Hollywood Palladium in L.A.

For more information about A Walk On Water, visit its site here.