DETROIT -

IHS Markit recognized auto manufacturers and brands for loyalty leadership at its 21st annual Automotive Loyalty Awards during the Automotive News World Congress on Tuesday night.

General Motors received the evening’s top award, “Overall Loyalty to Manufacturer,” and winners in more than 30 categories were recognized, including Ford for “Overall Loyalty to Make.”

”We are proud to recognize so many loyalty leaders in the automotive industry,” said IHS Markit automotive senior vice president Joe LaFeir in a news release.  “Our Automotive Loyalty Awards program highlights the ongoing successes of automakers and brands that continue to win back customers in this hyper-competitive environment. We commend those that are working to improve their efforts in this area.”

Manufacturers and brands are recognized for superior customer retention and conquest efforts during the 2016 model year..

As far as overall loyalty numbers, IHS Markit reports that in 2016 loyalty rate increased 1.3 percentage points.

Of the 17.5 million new vehicle registrations during the 2016 model year, 52.8 percent of customers purchased a vehicle from the same make they already owned, according to IHS Markit.

The following is a complete list of the 2016 Model Year Automotive Loyalty Award winners:

Manufacturer and Make Loyalty Awards

Overall Loyalty to Manufacturer – GENERAL MOTORS

Overall Loyalty to Make – FORD

Most Improved Loyalty to Make – TESLA

Highest Conquest Percentage – JEEP

Most Improved Conquest Percentage – VOLVO

Most Improved Super Loyalists – CADILLAC

Ethnic Market Loyalty to Make – FORD

African-American Market Loyalty to Make – FORD

Asian Market Loyalty to Make – MERCEDES-BENZ

Hispanic Market Loyalty to Make – TOYOTA

Segment Model Loyalty Awards

Luxury Compact CUV – ACURA RDX

Luxury Full-Size SUV – MERCEDES-BENZ GLS

Luxury Mid-Size CUV – LINCOLN MKX

Luxury Mid-Size SUV – MERCEDES-BENZ G-CLASS

Luxury Sport Car – PORSCHE 911

Luxury Traditional Compact Car – LINCOLN MKZ

Luxury Traditional Full-Size Car – MERCEDES-BENZ S-CLASS

Luxury Traditional Mid-Size Car – LEXUS ES

Luxury Traditional Sub-Compact Car – ACURA ILX

Non-Luxury Compact CUV – NISSAN ROGUE

Non-Luxury Compact SUV – JEEP WRANGLER

Non-Luxury Full-Size Three-Quarter To One-Ton Pickup – FORD F-SERIES

Non-Luxury Full-Size Half-Ton Pickup – RAM 1500

Non-Luxury Full-Size SUV – GMC YUKON DENALI XL

Non-Luxury Mid-Size CUV – SUBARU OUTBACK

Non-Luxury Mid-Size Pickup – TOYOTA TACOMA

Non-Luxury Mid-Size SUV – JEEP GRAND CHEROKEE

Non-Luxury Mid-Size Van – CHRYSLER TOWN & COUNTRY

Non-Luxury Sport Car – VOLKSWAGEN GTI

Non-Luxury Sport Mid-Size Car – DODGE CHALLENGER

Non-Luxury Traditional Compact Car – CHEVROLET VOLT

Non-Luxury Traditional Full-Size Car – NISSAN MAXIMA

Non-Luxury Traditional Mid-Size Car – HONDA ACCORD